We’re excited to introduce you to the always interesting and insightful Casia LaCroix. We hope you’ll enjoy our conversation with Casia below.
Casia, thanks for joining us, excited to have you contributing your stories and insights. Has Covid resulted in any major changes to your business model?
Prior to Covid, I offered full service marketing campaigns to businesses. My offerings included photoshoots, content creation, social media strategy and management, email marketing services, and website management. I had 63 full time clients and I loved every minute of it!
When Covid hit, a lot of small businesses needed and wanted help to increase their online marketing efforts. When storefronts were no longer an option, a lot of businesses were needing an online presence that they did not have before. My inbox was full of entrepreneurs needing help. At this point, I didn’t have the capacity to onboard another client. I had the thought, “What if I recorded myself creating a marketing campaign and sold the video?”. This is how the consulting and education side of my business began. I created e-books, tutorials, and courses teaching entrepreneurs how to use my strategies in their businesses, and they took the reins from there! This allowed my business to help so many new businesses and help small business owners at an affordable price.
My business now only offers education and consulting, allowing me to help more businesses and have more flexibility in my schedule!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My career in the creative industry started in front of the camera when I was 16 years old. I modeled on a modeling team where I had the opportunity to work with dozens of talented photographers who taught me the art of photography. I quickly developed a deep love for aesthetically pleasing visuals, and I started dabbling on my own projects. I was hungry for opportunities and open to new creative aspects, which allowed my curiosity to wander into graphic design and eventually web design. Together my ideas built LaCroix Marketing & Design!
LaCroix Marketing & Design now offers consulting and education. I help business owners create branding, marketing strategies, and guidelines for the creative side of their business. With the business owner I create a guideline that allows you to post on social media and connect with your audience with ease!
How did you build your audience on social media?
Social media is my jam, but even I can admit that it can be challenging to grow your social media following. The biggest tip that I give my clients is quality over quantity. I’d rather have 75 followers that are *obsessed* with my products than 1,000 followers who don’t care about my content. Before you get overwhelmed about “only” having 500 followers, imagine standing in a room with 500 people! That’s a large group!
To grow on social media, I recommend actively posting and interacting with those that you follow, promote your products frequently, show your personality, and share small glimpses of your life. I utilize Reels on Instagram for brand awareness, and use my Instagram Stories and Posts for sales-y type content. I use Reels to reach new people and tell them about my business, and use the other posting options to sale my products.
When using Reels for brand awareness, I recommend using a trending audio that is under 10 seconds long, writing out a long caption, and using hashtags that apply to your industry and niche.
By doing this, I’ve reached business owners across the world and I’ve had clients in multiple countries!
What do you find most rewarding about being a creative?
Being a creative business owner can be challenging if you’re struggling with impostor syndrome, creating new ideas and products, and market yourself properly. One of the most rewarding aspects of being an artist or creative entrepreneur is when a customer completely loves your products – it truly makes those challenging times worth it!
Contact Info:
- Website: https://lacroixmarketinganddesign.podia.com
- Instagram: https://www.instagram.com/lacroixmarketinganddesign/
- Linkedin: https://www.linkedin.com/in/casia-lacroix-334749132/
