We recently connected with Carolyn Scott and have shared our conversation below.
Carolyn, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I began my show and overall brand to b a resource for people to live happier, healthier lives be it at home or on-the-go. My mission has always been to help others get on the path to wellness in a sustainable way.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I launched my brand in 2006 as an online travel show to showcase how to travel the world, regardless of dietary restrictions. This pre-dated any social media so my brand grew as the blogosphere and social media became what it is today and has become a full healthy living lifestyle brand and media personality that still includes the show, a cooking show, several cookbooks, a popular website and so much more.
I also am a consultant for restaurants, hotels, theme parks, cruise lines and more in the field of special diet dining options, helping create delicious, special diet menu offerings, specific to their business as well as training the staff and working one on one with the chefs and management. Additionally, I still take one on one nutrition clients and work with brands on a variety of campaigns and projects.
How did you build your audience on social media?
I started The Healthy Voyager before any social media existed. MySpace was the only thing anyone was using and it was not really used as a promotional tool for businesses. However as each platform came on the scene, I was an early adopter and my existing audience that subscribed to my blog eventually followed.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Yes, I keep in touch via social media and follow up consistently with clients and brands not only to remain on their radar but to also offer new ideas on ways we can collaborate.
Contact Info:
- Website: https://healthyvoyager.com
- Instagram: https://instagram.com/healthyvoyager
- Facebook: https://facebook.com/healthyvoyager
- Linkedin: https://linkedin.com/healthyvoyager
- Twitter: https://twitter.com/healthyvoyager
- Youtube: https://youtube.com/healthyvoyagertv
- Other: https://pinterest.com/healthyvoyager