We’re excited to introduce you to the always interesting and insightful Carolyn Lowe. We hope you’ll enjoy our conversation with Carolyn below.

Carolyn, looking forward to hearing all of your stories today. Along with taking care of clients, taking care of our team is one of the most important things we can do as leaders. Looking back on your journey, did you have a boss that was really great? Maybe you can tell us about that boss and what made them a wonderful person to work for?

I worked at Dell for 6 1/2 years. There were a lot of type A folks there. I had over 12 different bosses in 6 years. By far and away, the best one was sadly, the shortest duration. His name is Carl. He was in his mid-40s at the time. He was a big VP, came from Sun Powersystems.

On the Dell HQ campus there were multiple buildings and they weren’t particularly close together. I was in Building 1 and Carl was in Building 2. When he came to meet me for the first time after being “assigned” me in a rotation from Customer Marketing to the global product and marketing team, I was shocked. I had a meeting right up until our meeting and was trying to figure out how not to be late.

He said “no problem. I’ll come to you.” No VPs would typically do that for a lower level manager. But he came over to my building. He sat down and proceeded to tell me about his life, his passion for triathlons and his lovely wife and kids. Such a breath of fresh air.

He never took credit for anyone’s work and I think he gave me more credit than I deserve.

I try to emulate him every day!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am what I call an “accidental entrepreneur.” I always worked for brands from Fortune 100 to $5M brands. I never saw myself starting an agency until one day I was working for a mom and baby brand and they were pivoting products.

I thought I would be out of a job so I asked when of the founders who wasn’t involved in the day to day for a professional reference if needed. She told me I couldn’t leave. Their business had been stuck at a few million for years and when I came to run their ecommerce and Amazon business, it took off.

So I decided that was really fun and wanted it to do it for 999 more brands. Hence, ROI Swift was born.

Success is all about finding your niche, and for ROI Swift, that niche is working with small and medium emerging e-commerce brands looking to find explosive growth online through marketplace growth like Amazon or driving more profitable growth on their own website through Meta, Google, TikTok and Snapchat paid ads.

How’d you build such a strong reputation within your market?

There are 4 pillars that we built and differentiate our business on.

1, Results Driven Partnerships

2. Responsive & Available Experts

3. Love Working With Emerging Brands

4. Independently Owned and Based in the US

Many other businesses can claim one or two of these but these 4 uniques is our special sauce. Our team treats our brand partners’ businesses like their own.

How about pivoting – can you share the story of a time you’ve had to pivot?

When I decided to leave Dell and pivot to the research side, I knew it was time.

I ran a large multi-billion division of TVs, monitors and projectors for North America.

TVs were not great products, didn’t have a lot of marketing budget and didn’t fit our B2B business because they lacked the features needed.

There is only so long that you can “put lipstick on a pig.” A dog product is a dog product. I knew I would keep banging my head against the wall because fundamentally people bought TVs different than computers or monitors.

The C-Suite wouldn’t believe it so I had to pivot my career out of Dell.

Contact Info:

• Website: https://roiswift.com
• Linkedin: https://www.linkedin.com/in/carolynbyronlowe/
• Youtube: https://www.youtube.com/channel/UCrgZo5lGwZD0c3PsAkJl53Q