Alright – so today we’ve got the honor of introducing you to Caroline Thompson. We think you’ll enjoy our conversation, we’ve shared it below.
Caroline, looking forward to hearing all of your stories today. What do you think matters most in terms of achieving success?
Home is so important, as it is the place from which we leave each morning and return to each evening. It provides security and shelter, and is a sanctuary which gives us an escape from the everyday busyness of life. As a full-time, Residential Real Estate Agent, I get to help guide my Clients throughout the process of buying, selling, or leasing a property, that they in-turn will make their home. I honor the concept of home, and it is extremely rewarding to be a part of that process. Whether it’s helping my Clients to identify their first condo or apartment, finding their first home, or selling their home and assisting with down-sizing or up-sizing, we work together throughout the entire process. I’m a supporter, coach, listener, and sympathizer, all combined for each of my Clients! I understand that buying a home is the biggest investment that many people will ever make, and I take that very seriously.
Real Estate is such a fascinating industry, as each transaction is different than the one before it, and no day is ever the same! You are constantly moving, learning, assessing, and adjusting to change. Patience is importance, and not jumping to conclusions before investigating or gathering all of the information, is even more important. It is my goal to stay on top of the current design trends, keeping a pulse on the ever-changing real estate market, remaining involved and tapping into my Realtor networking groups, and having an ear to the ground for any off-market opportunities or coming-soon properties that may fit the search-needs of my Clients. As real estate is a sales business, you have to hustle. Say yes to all opportunities, no matter how big or small. I work hard to stay organized, and strive to communicate clearly, anticipate potential obstacles, and stay ready to come up with innovative solutions to overcome those.
You can spend a lot of time and energy working hard on a deal, and it can fall apart in mere minutes, forcing you to start all over. In those moments, you have to be resilient, for yourself, and for your Clients. Being able to bounce back from a failure, and come back even stronger once you’ve gotten back up, is key.
I love what I do because I get to be in so many creative roles — problem-solver, marketer, negotiator, advocate, tour guide, interior designer, stager, and confidante — to name a few!
Caroline, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Caroline Thompson, and I am a 3rd generation Residential Real Estate Agent — following in the career path of both my father, and paternal grandmother. I am a full-time Agent with Briggs Freeman Sotheby’s International Realty brokerage, based in Dallas, Texas.
I was born and raised mostly in Dallas, but my family and I also lived in Santa Fe, NM and Santa Barbara, CA. After graduating from the University of Arizona in Tucson, I returned to Dallas to begin my career in marketing and sales. I have always had an entrepreneurial spirit and always enjoyed the idea of working for myself, so in 2016, I obtained my residential real estate license. I have been a full-time Agent, ever since!
Growing up in Dallas, I spent Sundays attending my father’s open houses, and joined my parents after school at their residential construction project sites. My parents developed 24 homes in Dallas, Santa Fe, and Santa Barbara. I’ve lived in 18 of these homes, in three different cities, since birth! Many of these properties were featured in various national, interior design and architecture magazines. Thanks to my family’s background in homes and interior design, I am able to utilize this experience to help my Clients with interior selections to ensure their dollars are well spent, and that they are making choices which help them see a return on their investment when they sell in the future. Whether they are building a new construction home, or renovating their current home, I am able to help guide my Clients from purchasing to perfecting, their property.
Many of my Clients have become my friends, and that is the greatest gift of my business. I love helping my Clients find just the right property, and specialize in not just buying and selling, but also helping with leasing, throughout the DFW Metroplex. I’ve also worked hard to develop relationships with Realtors in other cities, states, and countries, to have a successful referral-network that has benefitted my Clients moving to, and from Texas.
Dallas is a wonderful place to live, and I have worked together with a vast roster of Clients, with varying budgets, in different chapters of life, those that are familiar with this city, and those that have relocated to this great State for the first time. Home is where we all start and end each day, which makes my role as a home “matchmaker,” that much more important.
I am grateful for my success in this business, and was honored to be named by People Newspaper’s “Top 20 Under 30,” which recognized my professional achievements and philanthropic involvement in the Dallas community in 2018. I’m a member of the Dallas Alumnae Association of Kappa Kappa Gamma, University of Arizona Alumni Association, Junior League of Dallas, and a volunteer at the Perot Museum of Nature & Science. Since 2018, I have consistently been recognized by D Magazine as one of Dallas’ Top Producing Real Estate Agents. I am part of the Jobst Randall Group, lead by seasoned agents Ralph Randall and Madeline Jobst, and our real estate team was just ranked #3 in Dallas, and #17 in the state of Texas, as one of RealTrends America’s Best Real Estate Professionals 2022.
In the Spring of 2022, I checked some the boxes of a few more of life’s milestones! I survived the Pandemic, got married in California, and purchased a new home! When I’m not working, I love to catch a workout class at Session Pilates or Soul Cycle, visit the latest exhibits at the Dallas Museum of Art, try out the newest restaurants, enjoy live music and going to concerts, or traveling with my husband and friends.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Real Estate is about relationship-building, and I have always thrived on connecting with people. I am fortunate that many of my Clients have naturally grown into friendships, even after the transaction has closed! I have loved celebrating important milestones for many of my Clients-turned-friends, like engagements, bridal showers, weddings, and baby showers! It is so special to be a part of my Client’s lives on both a professional and personal level.
As an extrovert, staying in touch with my Clients is important to me. It can be as simple as sending a text congratulating my Client on their career promotion, referring their new business to other friends & contacts, stopping by their home to catch up when I am in the neighborhood, taking a Client to a hockey game (Go Stars!), bringing a bottle of champagne by when they’ve welcomed a new baby, dropping off flowers after losing a family-member, or sticking a birthday card in the mail. I also love to put together small gift bags, that I drop off on my Client’s doorsteps, to let them know that I am thinking about them. Staying top-of-mind in an authentic and thoughtful way, is paramount for success in any business.
It is meaningful when the conversations with Clients are beyond real estate, and on a more personal level. It helps me learn more about them as an individual. I find immense value in also being a resource that each of my Clients can trust as being their go-to for “all things homes,” from interior design contacts, to repair resources.
What’s been the best source of new clients for you?
The personal referral of my name, by my Clients and friends, is the single most important source of business growth. Whenever my Clients refer me to their own friends, colleagues, or family-members, for any real estate needs, that is the highest honor I could hope for!
I recently came across a meme that said, “Surround yourself with friends who would mention your name in a room full of opportunities.” That really resonates with me, especially since referrals work both ways, and there is plenty of room for opportunities. It has always been important to me to connect my friends, family, and Clients with one another, and to support their businesses as well.
Whenever I have the opportunity to connect my friends and Clients with each other, I do so without reservation. These individuals are my sphere of influence, and if I’m not there for them, how could I expect them to be there for me. I am behind my network 100-percent — whenever I make a connection, or refer one of my contacts.
- Website: https://www.briggsfreeman.com/associate/610-a-599-99329858/caroline-thompson
- Instagram: https://www.instagram.com/carolinethompsonhomes/
- Facebook: https://www.facebook.com/CarolineThompsonHomes
- Linkedin: https://www.linkedin.com/in/caroline-thompson-3330883a/
- Other: Office Address: Briggs Freeman Sotheby’s International Realty, 3131 Turtle Creek Blvd. 5th Floor, Dallas, TX 75219 Office Phone: 214-350-0400 Email: firstname.lastname@example.org
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