We’re excited to introduce you to the always interesting and insightful Caroline Ojeda . We hope you’ll enjoy our conversation with Caroline below.

Caroline , thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Growing up I always admired seeing the women in my family with a great lip color. It didn’t matter the occasion lipstick was always a part of their fashion statement. Then as a teen growing up in the Bronx we didn’t wear much makeup but Lipstick that was always a must. My favorite colors were shades of deep Browns, Burgundy’s and I loved Red. Anytime I put on Lipstick it made me feel empowered, secure, and like a boss. This passion for Lipstick just grew more when I joined the Beauty manufacturing industry which I’ve been a part of for over 20 years. So it only made sense to want to create my own line of Lip products. What is the one beauty product every women has? I bet you every women reading this owns a lip product they can’t live without. That’s how the idea of the B Goddess line was born. Why not give women a lip product line that would give them all those great emotions I felt growing up each time I wore my favorite Lipstick.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Besides the love and passion for Lipstick I had from an early age thanks to my mom I also grew up in the Beauty Manufacturing world. My mom worked with one of the biggest manufacturers in New York for most of my childhood. I then joined that same company straight out of High School and that was the best exposure, role and learning experience for me. I then became a certified makeup artist and I became a color and beauty trend expert in my field. I bring over 20 years of experience.. This all helped me tremendously when I decided to create the B Goddess line 6 years ago. Our line is built around giving our clients a great experience, providing them a color line with a quality product, and all our products are Vegan. We are also a very affordable brand. B Goddess is an Afro Latina family women owned company. We promote and always encourage empowerment, positive affirmations, mental health, and equality.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for us has been social media. We can’t stress how important it is to have a social media presence in todays business stage.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The quality of our products. I know this sounds cliche but the quality of our lip products and Lashes is what makes our clients fall in love with B Goddess and keeps them coming back to us. We have customers who have been buying from us from when we started back in 2016.

Contact Info:

• Website: https://www.bgoddess.com/
• Instagram: Bgoddessboutique
• Facebook: B Goddess