Alright – so today we’ve got the honor of introducing you to Caroline Jordan. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Caroline thanks for taking the time to share your stories and insights with us today. Risk taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

I have been a certified health and fitness coach for over 20 years. I had established my business in San Francisco where I was very successful for 10 years with in person work teaching classes, consulting companies / corporate wellness, and working as an ambassador for large fitness brands. However it was a big dream of mine to move to San Diego. I longed for sunshine and a different quality of life. As an independent business owner, the thought of moving cities and “starting over” was terrifying. I waited for years, fantasying about making this big change. Then one day I visited my 95 year old grandmother (who’s still kicking major life butt) and told her about my dream to move to San Diego. I was worried about taking a chance and regretting my choice, she hugged me and said, “Trust me, honey, that’s not what you’re going to regret when you’re my age. If anything, you will likely kick yourself a little for not taking more chances on all of the possible opportunities you have today.”

She’s right. Life is too short to wait. San Diego was calling me and I had to answer it.

So I took the leap of faith and moved to SD late 2018. At the time I had no in-person work in San Diego, like the thriving business I was leaving in SF. But I had a growing YouTube channel and some online work that was catching momentum and I thought it would be enough to tide me over until I figured out next steps. Whelp my online work turned out to be MUCH more than that. My Youtube channel specializes in injury friendly fitness with workouts to help people with different physical challenges stay fit. I also offer virtual coaching for special needs populations as well as content creation around fitness / wellness. I moved to San Diego, took the leap of faith, and then everything started taking off. Then COVID hit and the need for my work grew exponentially. Now 4 years after the move I find myself with a thriving online business that enables me to love my life in San Diego. Ive become known world-wide as the #1 source of injury friendly fitness on the internet and the go-to expert that teaches people how to use “movement as medicine” for mental and physical wellbeing. Im beyond grateful I took that chance to follow my heart, leave the fog in SF, and move to sunny Southern California. I believe life is all about trusting yourself and taking chances, losing and finding happiness, learning from experience, appreciating the memories, realizing that every step is worth it. You just have to be willing to take those steps, trust yourself, and follow your heart. Every day is another chance to change your life. It’s NEVER easy, you have to do hard things to be happy. I work hard to make my San Diego dreams a reality and I love every second of it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

My name is Caroline Jordan and I am a certified health + fitness coach/online content creator on a mission to teach the world how to use movement as medicine. I desire to lead a movement of people using fitness as a tool for mental + physical health. Over my 20 + years in the fitness industry Ive created community around this message and have grown online to be the #1 source of injury friendly fitness with workouts to help people with different physical challenges stay fit.

I believe I have generated a large audience that is engaged with my work because I make fitness accessible and approachable. My workouts are short, effective and friendly to those who are often put off by other fitness modalities. So many people who struggle with their health feel intimidated to make hard changes on their own. I act as a guide to help my viewers take small actions that pack big results and do hard things that dramatically impact their health. I am an influencer and educator who strives to teach people how to take back control and feel good in their health choices. It is my hope that through influencing preventative positive actions for health, my content will have a dramatic effect on the diseases that affect our planet.

I have grown my Youtube channel to 370K subscribers and average 8M views per month. I desire to expand my reach and touch more lives through uplifting fitness coaching and content. My business offers:

Free workouts online on Youtube : https://www.youtube.com/CarolineJordan
Workout Programs, exclusive workout videos, and community on Patreon: https://www.patreon.com/carolinejordanfitness
Digital products and courses : https://carolinejordanfitness.com/shop/
Corporate wellness consulting and services: https://carolinejordanfitness.com/services/
Video content creation for companies, brands, and products
Fitness and wellness events
Influencer marketing and brand ambassador services

Feel free to check me out on any of the below platforms to get to join me in using Movement as Medicine for quality living!

Website : https://carolinejordanfitness.com/
YOUTUBE: https://www.youtube.com/CarolineJordan
Caroline Jordan Blog: https://carolinejordanfitness.com/blog/
Facebook: https://www.facebook.com/carolinejordanfitness
Instagram: https://www.instagram.com/carolinejordanfitness/
Twitter: https://twitter.com/carolinefitness

Any insights you can share with us about how you built up your social media presence?

I built a large Youtube following by taking consistent action in providing content that has value to my target audience. I know my target client well and create video content that I know is what they are searching for. Outside of google, Youtube is the #1 search engine online. So learning how to use the Youtube platform as a search engine that will drive traffic to your business and create a good relationship with your potential customers is key. Youtube does have a bit of a science to it, but once you learn about how the platform works and how it can showcase your expertise and allow you to build trust with your audience, then you can leverage it to grow and build your business.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Email marketing and social media! Being consistent in emailing valuable content to your customer base as well as posting valuable content on your social media platforms. If you are consistent in making your clients lives better with free content, then it builds and your potential customers are going to want to pay you for more valuable coaching, consulting, content.

Contact Info:

• Website: https://carolinejordanfitness.com/
• Instagram: https://www.instagram.com/carolinejordanfitness/
• Facebook: https://www.facebook.com/carolinejordanfitness
• Linkedin: https://www.linkedin.com/in/caroline-jordan-7531315b
• Twitter: https://twitter.com/carolinefitness
• Youtube: https://www.youtube.com/CarolineJordan
• Yelp: https://www.yelp.com/biz/caroline-jordan-fitness-san-diego-3