We caught up with the brilliant and insightful Caroline Candace a few weeks ago and have shared our conversation below.
Caroline, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?
I launched LOOK Organics, because I wanted to change the way people look at their everyday products, their bodies and the world.
Most people don’t look at the ingredients in their everyday products, and truly understand the effects of them – on them personally, but also environmentally.
I am looking to make the world a better place, starting with our products.
I know that everything is connected, which is why we focus on nourishment in all forms.
We recognize that health is multi-dimensional, and is comprised of the physical, mental, emotional, and spiritual body.
We’ve formulated and curated all of our products with your well-being top of mind.
Making the world a better place seems like an almost impossible task, but we want to remind you – we are all consumers. The products you choose to spend money on and the companies you choose to support can truly impact the world.
Harsh chemicals in conventional personal care products are not only harmful to our skin, but conventional agriculture also threatens almost all of our ecosystems. We choose to support organic farming because it works in a way that conserves and builds soil health, replenishes natural ecosystems for cleaner water and air – all without toxic chemical residues.
We are doing our best to nourish ecosystems in nature, and that includes our own.
Together, we can change the world and make it a better place.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m a holistic nutritionist by trade, and when I was studying in school, I became aware of how toxic and unregulated so many of our conventional everyday products are. I started making a lot of my everyday skincare/personal care products at home, and I realized there was a market for them. We aim to set ourselves apart by raising awareness with our standards. We aim to be as transparent as possible and have made it effortless for you to recognize what’s genuinely in our products. We take minimal ingredient lists seriously, which means we always leave out synthetic fragrance, colors and fillers.
What’s worked well for you in terms of a source for new clients?
Instagram + Tiktok – do not underestimate the power of social media for growing your business.
How do you keep in touch with clients and foster brand loyalty?
Email lists, weekly emails, and a loyalty program where they earn points with every purchase.
Contact Info:
- Website: www.lookorganics.com http://www.lookorganics.com
- Instagram: https://www.instagram.com/lookorganics/