We recently connected with Carolina Montoya and have shared our conversation below.
Carolina, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
When I used to watch my favorite show on The Food Network, I realized how I could combine my architectural background with my culinary skills and turn them into a UNIQUE edible piece. I felt that by joining these two creative outlets I was able to create an unforgettable piece of art which would please my friends, family and people in general. It is with this feeling how Unique Designer’s Cake was born.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I went through the evolution of being an Architect specialist in scale models, a kitchen enthusiast and true fan of the best culinary delights to a cake designer and baker.
To successfully complete my evolution, I was joined by my husband who is also an architect and who has the same passion for scale models, and last but not least, who used to be the “chef” in his boy scout’s adventures.
We have a passion for striking textural art and architectural pieces and adding a sweet creative feeling to match it.
What really sets us apart is extensive scale model maker experience we are able to bring to our cakes a level of attention to detail unseen anywhere else.
When people see our cakes full of color, vibrancy and warmth there is a contagious energy that fills the room.
The attention to detail is like no other and people acknowledge that. It is impossible to see this kind of precision and detail with any regular baker or cake decorator.
This is the way we express how we live and the way we design every UNIQUE cake.
Let’s talk about resilience next – do you have a story you can share with us?
At the peak of the economic crisis of 2008 my husband and I lost our jobs in an architectural firm. We started looking for work everywhere, even at the Home Depot designing kitchens, but were turned away because of excessive competition or for being “overqualified”. Realizing the crisis was not going to be a short one, i decided it was time to reinvent myself and see what i could do with my talents. We didn’t give up and as it turns out, the experience in scale modeling transferred perfectly to cake design and building.
What’s worked well for you in terms of a source for new clients?
When I started the business I was working from home, so I decided to use the only resource I had readily available back then, which was social media. So i went on to my different platforms and started posting a Louis Vuitton purse cake to as many people as i could in a day. By day 3 of doing this for about 8 hours every day i got my account closed! I got a notice that stated I was using my profile for business and that led to me opening a business account. From there, my biggest growth and exposure has come from social platforms.
Contact Info:
- Website: designerscake.com
- Instagram: uniquedesignerscake
- Facebook: Designer’s Cake
- Linkedin: uniquedesignerscake
- Twitter: @designer’scake
- Yelp: Unique Designers Cake