Alright – so today we’ve got the honor of introducing you to Carol Ross. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Carol thanks for taking the time to share your stories and insights with us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
Our customers and vendors are the most important part of my job. Without them we are nothing. The best is when our vendors are our customers and local collaborations are born! To show my undying appreciation we hold contests, share a lot on social media, make sure we credit our amazing producers and creatives, and be sure to always be available for comments or criticisms, or a beer or two.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
The bakery came first as a way to keep busy when my daughter went to school full time. It’s a passion project for sure, but my heart really lies with the farmers market. I started the market in 2019 when I saw a gap in the landscape. The people in our neighborhood are very conscious of where their food comes from and supporting small businesses over big box stores.
I’m very proud to say that 80% of our farmers and producers are female. It just happened that way, but it’s amazing to see so many ladies in a tough business. Whether its vegetables, pork and poultry, baked goods and jam, soap or jewelry, we have someone for that!
How about pivoting – can you share the story of a time you’ve had to pivot?
This year we had to change locations. It wasn’t a complete surprise, but it was a real scramble 2 moths before market applications came out to find a new home. It’s worked out amazingly well, but it was a very stressful time with seemingly never ending challenges.
How’d you build such a strong reputation within your market?
Starting as a vendor and turning into a market manager has helped with different perspectives on the market. It helps to know what challenges vendors face but also what the market needs to thrive. I think I take a boots on the ground approach to my job, checking on all of vendors and showcasing their products, but also being kind to all of our customers. The market was a real community hub during covid. People knew they could see their neighbors and friends safely outside while still supporting local. 
Contact Info:
- Instagram: @thebakersrack.crj & @germanvillagefarmersmarket
- Facebook: @thebakersrack.crj & @germanvillagefarmersmarket