We’re excited to introduce you to the always interesting and insightful Carol Chenkin. We hope you’ll enjoy our conversation with Carol below.

How has covid changed your business model?

While everyone in the world had to make accommodations in order to move forward during the pandemic, our company too had to make adjustments for both our own internal operations and how we service our clients. We had to quickly strategize how to keep our clients relevant and connected to their audiences – essentially pivoting on the programs that we had in place and crafting new innovative ones. From incorporating webinars to virtual Stream-A-Thons, book and author chats, and a digital “Buy It Now Auction”, we were able to maximize our client’s exposure through the full utilization of digital marketing best practices.

For folks who may not have read about you before, can you please tell our readers about yourself, how you got into your industry / business / discipline / craft etc, what type of products/services/creative works you provide, what problems you solve for your clients and/or what you think sets you apart from others. What are you most proud of and what are the main things you want potential clients/followers/fans to know about you/your brand/your work/ etc.

Please provide as much detail as you feel relevant as this is one of the core questions where the reader will get to know about you and your brand/organization/etc

After graduating from Syracuse University’s Newhouse School of Communication I was fortunate to land an entry level position at Young & Rubicam’s public relations company Burson-Marsteller in the late 80’s. I worked and evolved with the PR giant for more than 11.5 years, starting in the media department and eventually worked my way up as the Vice President of Corporate Entertainment Productions.

During my tenure, I had incredible training and worked with some of the most amazing, prestigious clients. Our team collaborated on everything from celebrating the 200th Anniversary of the New York Stock Exchange, to implementing the USPS Olympic sponsorship “World’s Largest Postcard”, as well as servicing American Express, and bringing to life their “Membership Has Its Privileges” program– providing cardholders with added value (i.e. perks such as going to the front of the line when they bought concert tickets, etc.) Other clients included Listerine, J&J Planters Peanuts, Schering-Plough, and so many others.

After leaving New York to move to Florida, I opened my own Marketing & Branding company, CLC Enterprises, and for the last 25 plus years, we have provided turnkey marketing services to a variety of companies nationally, regionally and locally. We work on a fee basis for our clients, as well as execute a variety of “one-off” projects (such as websites, brand guidelines, events, and more). We deal with all elements of marketing, digital/social media, branding, graphics, collateral materials and beyond.

Today my clients are diverse and spread all across the business sector including real estate,technology, non-profit, entertainment, and more.

1) What do you think helped you build your reputation within your market?

I started CLC Enterprises Inc, more than 25 years ago and I have always embraced the importance of acting with integrity, and approaching each client’s business as if it was our own. Our team of dedicated professionals are passionate about our clients and committed to not only meeting expectations, but exceeding them.

At CLC, we take pride in the fact that no two clients’ branding looks the same. However, our approach to each client shares a common thread. We stick to our philosophy, “Say what you mean and mean what you say”. I can’t tell you how many times people have approached us, and share that they are frustrated by negative past experiences with other agencies from the lack of follow through and commitment. At CLC, we develop trusted and long lasting relationships, some lasting more than 20 years, through our continued efforts to stay true to our word and provide exceptional service.

2) How do you keep in touch with clients and foster brand loyalty?

While nothing is more effective than meeting with clients face to face, using digital tools to communicate with our clients, especially over the past two years, has allowed us to sustain communication and further build on our relationships. At CLC, we use everything from email to Zoom, SMS, CRM’s, and more. Given the current business landscape, doing this has become more important than ever.

Additionally, one of the keys to a successful customer communication strategy is to interact with our clients on a regular basis. Rather than a “free for all” sporadic schedule of touching base, at CLC we make it a point to have consistent weekly and/or bi-monthly in depth meetings to make sure we are on the same page and that we are meeting all expectations, and making sure all pertinent and critical information is being communicated accordingly.

At CLC, we take a proactive, not reactive, approach to our clients branding and overall business – challenging ourselves to think outside the box and consistently present new ideas on a regular basis.

Contact Info:

• Website: https://clcent.com/
• Instagram: https://www.instagram.com/clcenterprises/
• Fac/ebook: https://www.facebook.com/CLCEnterprises
• Linkedin: https://www.linkedin.com/company/clcenterprises/
• Twitter: https://twitter.com/clcent