Alright – so today we’ve got the honor of introducing you to Carmen Farmer. We think you’ll enjoy our conversation, we’ve shared it below.

Carmen , thanks for joining us, excited to have you contributing your stories and insights. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

I’m actually taking a risk at this very moment. I officially decided to resign from my day job to pursue entrepreneurship full time. There are a number of investments I have made/am making in order to make this possible. One being growing the business of Achilles’ Love Body Care. I am in talks with surrounding businesses that want to support and feature local vendors within their market and we are excited to expand.

After years of being unhappy with my employer, I feel now is the time to take full control of my own happiness. While my husband and I have seriously discussed this decision for months, and passively for years- we have finally pulled the trigger. I’m looking forward to the freedom and flexibility being self-employed will grant me and more time with my two girls- Brooklyn and Zuri.

While I am embarking on a new journey I feel comfort in knowing chances make champions :)

Carmen , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I created Achilles’ Love Body Care initially to serve as a distraction from chaos. For me, it was the pandemic. However, for many it’s as simple as the noise around them. We all need (and deserve) a moment to exhale and just be. Often times we get that moment in the comfort of our bathroom and/or bedroom. Rather its 10 minutes or 20- that time is sacred, and we hold on to it for dear life. It’s when we regroup ourselves to prepare for the day ahead. Achilles’ Love Body Care helps elevate that experience by delivering products that smell good and feel good. Our products simply serve as a daily reminder to make time for self-care.

Our full product ranges from head-to-toe goodness. We offer products that are cruelty-free, and have minimal ingredients that are equally as effective as big name brands minus the health risk. These include, facial and body care, inclusive of body butters and oils, face mask, facial oils and more!

I am most proud of my drive and determination. I have continued to persevere and create solutions for myself with minimal resources as a one-woman show.

While I was able to grow ALBC rather quickly and make some major connections- we still need help getting the word out and reaching our target audience. If you happen to be a self-care enthusiast we challenge you to give our product range a try. We promise you’ll fall in love!

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

We manufacture all our products in house. In the beginning we invested tons of hours researching and learning any and everything we could. We literally started from ground zero. After months of research and development we were able to narrow down formulas that worked for us that were consistently effective. Once we were able to develop our formulas we still were tasked with testing and learning manufacturing best practices to ensure quality control. We learned most importantly NEVER to sacrifice our quality for quantity. It’s simply not worth the risk. We value our reputation and we want that to always show in our product. After all, we are an intentional wellness and skincare brand and it’s our mission to remain true to our brand values.

How’d you build such a strong reputation within your market?

I believe when we first started out our consumers were impressed with the level of detail our brand exuded. EVERYTHING was well thought out and reflected high intentionality. Above all, consumers were able to trust us with small things such as brand consistency and in turn, began to continue to trust us with bigger things that reflected in customer retention. Over time we were able to develop the reputation of dependability and become a household name to surrounding local families.

Contact Info:

• Website: https://achilleslove.com
• Instagram: https://www.instagram.com/achilleslovebodycare/
• Facebook: https://www.facebook.com/achilleslovebodycare/

Image Credits
Marisa Kimmel