We were lucky to catch up with Carmella Williams recently and have shared our conversation below.
Carmella , appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
In 2021 I extended my company Carmella Marie to now include vitamin packed, freshly pressed juices called Deep Roots. These specialty juices helps to naturally build healthier, hair and skin from within. We are the only natural hair care brand in the industry that includes cold pressed juice as well as topical products as a way to naturally support their beauty regimen.
We are a Beauty as a Wellness Service Company.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Carmella M. Williams is the founder & CEO of Carmella Marie and Deep Roots, a holistic hair & beauty company which supports healthy hair from within by including an expanded line of vitamin packed juices as well as results driven hair & skin care products. With Carmella’s #crownfocused movement, her goal is to help millions of women see their own great leadership potential. Since 2013 she has been helping women find the courage to get #crownfocused on what matters to them most in the areas of business, family, education, community, career and a healthier lifestyle.
Women with textured hair often times feel as if their hair isn’t good enough. I started Carmella Mare as the result realizing that who I am is more than enough and I wanted to share that same message with other women. My beauty, ideas and skills are valid and once I started to see that I began to live a more joyous life. Yes, Carmella Marie produces and sells products that help women combat their number one problem, dry and brittle hair, but most importantly when the CM team is in the building our mission is to make sure women leave knowing “Who they are is more than enough.” We bring value and we sell hope.
What is the hope? The hope is that the hair care journey can be a happy one. The hope is that someone takes out time to understand the pains of self-hate then take time to pull out the beauty that has always been there, hidden from us and often times hard to see when looking in the mirror. Carmella Marie is more than just a product line for curly hair. Carmella Marie is the woman who can bring any room to life. Carmella Marie is that spirit of adventure and she is always excited! People often times emulate what they see; if they can see all of this through the Carmella Marie brand I believe that this company can start a movement, a #CROWNFOCUSED movement.
Any advice for growing your clientele? What’s been most effective for you?
My most effective strategy has been using local markets and events as a way to meet new customers. When at the event or market my team and I always makes sure that we pass out samples of our cold pressed juices because we know that once they taste them, they are hooked. We also know that they will easily purchase a hair care product when they come back to purchase more juice. This method has increased our sales by 300% in 2022.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I have a reputation of creating and selling products that are excellent and provide results. If I ever had a client that did not like the results they received, I would immediately send them another hair product that may work better than the one they chose.
Deep Roots and Carmella Marie, is a trusted brand name.
Contact Info:
- Website: https://www.carmellamarie.com
- Instagram: https://www.instagram.com/carmellamarie30/ / https://www.instagram.com/deeproots_selfcare/
- Facebook: https://www.facebook.com/CarmellaMarie30/
- Linkedin: https://www.linkedin.com/in/carmella-m-williams-31016622
- Twitter: https://twitter.com/carmellamarie30
- Yelp: https://www.yelp.com/biz/deep-roots-self-care-by-carmella-marie-youngstown