We’re excited to introduce you to the always interesting and insightful Carly Lind. We hope you’ll enjoy our conversation with Carly below.
Carly, appreciate you joining us today. Are you happy as a creative professional? Do you sometimes wonder what it would be like to work for someone else?
I think about how I don’t know what I would be doing if it weren’t art, OFTEN. I am lucky enough to have a “corporate” job without it really being corporate and still be creative. Having studied music in college and living in LA as a professional dancer, I kind of just stumbled across making content and recruiting new talent for a number of new apps, including TikTok. This led me to eventually land the gig I have now, which is a Creative Strategist at a marketing agency. It’s the ONLY thing I can really think of myself doing when it comes to a “regular” job. I think any other job would actually suck the life out of me. Now that I’ve had this job for some time, it’s made me realize I need to be around other creatives to feel fulfilled and inspired. Part of my team is creative, the other are not and it’s been pretty eye opening on who and what I need in a job.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
After graduating from Berklee College of Music, I made my way to the bustling city of LA. There, I honed my craft in vocal performance and songwriting, immersing myself in the creative world. It was during this time that I stumbled upon the power of YouTube, and before I knew it, I was building a significant following, with 10,000 hits a week.
I had a natural ability to market myself and the psychology around it really intrigued me. While some people hate creating content, I see it as a free tool to promote myself. Now, years later, my true passion is helping other artists understand how they too, can also use social media to tell their story. Rephrasing their “social media is the enemy” narrative into a positive one.
I specialize in authentic storytelling and marketing strategies that don’t feel like marketing at all. Instead, it’s about forging genuine connections with your audience. My approach involves delving deep into your creative process, understanding your goals, and crafting a plan that makes content creation not just bearable, but enjoyable.
Let’s face it – whether you’re a recording artist, a dancer, or a coffee shop owner, social media can be your ticket to visibility and success. Let me show you how to turn your “social media is the enemy” mindset into a powerful tool for growth and connection. Together, we’ll unlock your potential and take your brand to new heights.
How did you build your audience on social media?
I first started building my Youtube in college. It was so new, it still hadn’t been cracked, but what I did know was there were still few people on it. So I created a strategy and started to test things out. I started out singing cover songs, and since most people were singing the sane ikd singer-songwriter style songs, I chose to go with the more Top 40 pop songs that I knew no one would be covering. I’d be the first one to do it and I made sure it was one of the best ones up. My first viral one was “TikTok” by Kesha. It was very sing-rappy with an electo vibe so I knew most guitartsts wouldn’t go for it. I played with a fabulous guitarist, Ben Ash, who was so creative in translating that style to guitar that it just worked. This was right before the song blew up and I got lucky with it, but what it did teach me was, look at where your industry is missing something and be the first to do it. Keep doing what you’re doing, and your bound to find success. Data analysis and trial and error, very similar to what I do now.
How can we best help foster a strong, supportive environment for artists and creatives?
Go out and see LIVE MUSIC. Support your local community, buy local. Help indie artists out where you can so they don’t have to sell their souls to the bigger corporations. Art is important, without artists do you know how BORING the world would be? The world is full of awful things, but artists help bring attention to the beautiful things, or the terrible things with a new perspective.
Contact Info:
- Website: https://carlylindofficial.com/
- Instagram: https://www.instagram.com/queencarlyy/
- Linkedin: https://www.linkedin.com/in/carly-lind-30961648/
- Twitter: https://twitter.com/Carly_Lind
- Youtube: https://www.youtube.com/channel/UCCVoRms6A73vXAeMbWY3L2A
- Other: Tiktok- https://tiktok.com/queencarlyyyyy
Image Credits
The upload button is not working on the site so I’ve uploaded some photos into this drive here : https://drive.google.com/file/d/1GWgF5GMcN0TqBldaDeAKJFYldWNkoaC5/view?usp=sharing (photographer : Ivanna Jackson) 4-8 for my brand https://drive.google.com/drive/folders/1cHcs6LJVrDwiUaFuWZNJUL-U6BLvobm9?usp=sharing all are photographer Ivanna Jackson