We’re excited to introduce you to the always interesting and insightful Carlos Herriott. We hope you’ll enjoy our conversation with Carlos below.

Carlos, appreciate you joining us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?

We’re proud to say that Losproductions has evolved into a full-time income for our team. However, it wasn’t an overnight success story.

In the early days, video production was a side hustle alongside our full-time jobs. We took on projects during evenings and weekends, gradually building our portfolio and reputation. It was a juggling act, balancing the demands of both work and passion, but the love for our craft kept us going.

As our client base expanded and our work gained recognition, we faced a pivotal decision: continue juggling or take the leap into full-time entrepreneurship. It was a calculated risk, but we were confident in our abilities and the growing demand for our services.

We took the plunge, leaving behind the security of steady paychecks for the freedom and flexibility of running our own business. The transition wasn’t without its challenges. We had to learn the ropes of marketing, accounting, and all the other aspects of running a business. There were lean months and long nights, but our perseverance paid off.

Looking back, a few key milestones accelerated our journey:

Investing in ourselves: We continuously invested in our skills and equipment, ensuring that we could deliver top-notch quality and stay ahead of industry trends.

Building a strong network: Connecting with other creatives, attending industry events, and fostering relationships with clients opened doors to new opportunities and collaborations.

Embracing social media: We leveraged social media platforms to showcase our work, connect with potential clients, and build our brand.

Focusing on client satisfaction: We made customer service a priority, ensuring that every client felt valued and heard. Positive word-of-mouth became our most powerful marketing tool.
Could we have sped up the process? Perhaps. Hindsight is 20/20. We could have started networking earlier, been more aggressive with our marketing efforts, or invested in business coaching. However, every step of the journey, every challenge we faced, was a learning experience that shaped us into the company we are today.

Our advice to aspiring creative entrepreneurs is to embrace the journey, learn from every experience, and never stop pursuing your passion. With hard work, dedication, and a bit of calculated risk-taking, you can turn your creative side hustle into a fulfilling and sustainable career.

Carlos, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

With over a decade of experience in the video production industry, Losproductions has established itself as a leading full-service video production company in the Greater Ohio Area. Our unwavering commitment to collaboration, innovation, and client satisfaction has solidified our reputation as a trusted partner for businesses, organizations, and individuals seeking to harness the power of video to tell their unique stories.

What Sets Us Apart:

Collaborative Approach: We believe in the power of teamwork and collaborate closely with a network of exceptionally talented industry contractors. This collaborative spirit ensures that each project benefits from the collective expertise of the best in the business, guaranteeing the highest quality video content that engages and inspires your audience.
End-to-End Solutions: From conceptualization to post-production, our dedicated team is committed to providing exceptional customer service and delivering outstanding results at every stage of the video production process. Your vision becomes our mission, and we are committed to making your projects a resounding success.
Passion for Storytelling: We are passionate about showcasing unique stories and helping businesses, organizations, and individuals stand out through the art of visual storytelling. Our technical expertise is matched only by our commitment to understanding and embracing the individuality of each project.
Proven Track Record: Our journey to where we are today has been one of continuous learning and growth. We’ve overcome challenges, learned valuable lessons, and emerged as a team that values creativity, innovation, and client satisfaction above all. This dedication to excellence is reflected in our award-winning portfolio of successful video projects.
Our Mission:

At Losproductions, we are more than just a video production company; we are storytellers, dreamers, and visionaries. We take pride in turning concepts into reality, capturing the essence of each narrative with precision and creativity. Your success is our success, and we’re excited to be part of the journey in bringing your stories to life.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

Losproductions began as a side hustle fueled by a passion for filmmaking and storytelling. It all started with small projects for friends and family – creating wedding videos, short films, and promotional content for local businesses.

Networking and referrals became our bread and butter. We prioritized building relationships within the industry and with clients, fostering trust and loyalty. Word-of-mouth recommendations from satisfied customers became a significant source of new projects.

As we grew, we recognized the importance of investing in ourselves. We purchased high-quality equipment and continuously refined our skills through workshops, online courses, and hands-on experience. This commitment to improvement allowed us to stay ahead of the curve and deliver consistently exceptional results.

We gradually expanded our services to include a wider range of video production offerings, catering to diverse needs. From commercials and corporate videos to documentaries and live event coverage, we broadened our expertise and attracted a broader clientele.

To meet the increasing demand, we began collaborating with talented freelance videographers, editors, and other professionals. This collaborative approach allowed us to scale our operations efficiently while maintaining the highest quality standards.

Establishing a strong brand identity was another key milestone. We rebranded our website and social media presence to showcase our work and connect with potential clients. This helped us build credibility and reach a wider audience.

The path to success isn’t always a straight line. Two years ago, I traded the security of a traditional 9-to-5 job for the exhilarating uncertainty of entrepreneurship. It was a leap of faith, leaving behind the comfort of a predictable role for the chance to create something extraordinary.

The allure of entrepreneurship lies in its limitless potential. The freedom to build a business from the ground up, to navigate uncharted territories, and to turn dreams into tangible results is a powerful motivator. It’s a thrilling journey, filled with both challenges and triumphs, but the rewards are well worth the risk.

The entrepreneurial rollercoaster is exhilarating, and the view from the top is well worth the ride. We are driven by the limitless potential of this path and remain committed to transforming visions into reality

What do you think helped you build your reputation within your market?

Losproductions’ strong reputation within the Greater Ohio market is a result of several key factors working in harmony. First and foremost, our unwavering commitment to delivering high-quality videos on time and within budget has been paramount. Clients consistently receive visually stunning and impactful content that not only meets but exceeds their expectations.

Furthermore, our client-focused approach sets us apart. We prioritize building strong relationships with our clients, taking the time to understand their unique needs and goals. This personalized attention ensures that each project aligns perfectly with the client’s vision, fostering trust and loyalty that extends beyond the completion of a single project.

Open and transparent communication is another pillar of our success. We maintain clear lines of communication with our clients throughout the entire production process, ensuring everyone is informed and aligned at every step. This proactive approach minimizes misunderstandings and contributes to a seamless collaboration, resulting in a positive experience for both parties.

Our satisfied clients are our most enthusiastic advocates. We encourage them to share their positive experiences, and their word-of-mouth recommendations have played a pivotal role in building our reputation. This organic growth is a testament to the quality of our work and the relationships we cultivate.

In addition to word-of-mouth, we actively maintain a professional online presence. Our website and engaging social media channels showcase our portfolio, expertise, and company culture. This allows potential clients to get a glimpse of our capabilities and connect with us easily, further enhancing our visibility and reach.

We believe in giving back to the community we serve. By actively participating in local events and organizations, we demonstrate our commitment to the region and build meaningful relationships with community members. This involvement helps to strengthen our reputation as a company that cares about more than just profits.

Contact Info:

• Website: https://Losproductions.net
• Instagram: https://www.instagram.com/losproductions/?hl=en
• Facebook: https://www.facebook.com/LosProductions1
• Linkedin: https://www.linkedin.com/in/carlos-herriott-ii-06b6b9155/
• Twitter: https://twitter.com/LOSPRODUCTIONS_
• Youtube: https://www.youtube.com/@CarlosHerriottII
• Other: https://www.losproductionsweddings.net/

Image Credits

Cole Sarver Media, Shadow Studios, Sheldon James Photography, heryontime