We were lucky to catch up with Carlos Bernstein recently and have shared our conversation below.

Carlos, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The mission behind this project is to inspire young entrepreneurs with hunger to become successful. Rey Roi is a concept to create unique clothing and to tell stories behind the product, not only focus on the industry but to be a role model to all people, and especially people with disabilities. I am a person who happens to have Cerebral Palsy, which is weakness or problems with using the muscles. Having this disability has not been easy and I have fought a lot, therefore, I have found blessing in my life and strengthened my mind to overcome all the challenges that life can put in front of me.

This is my mission and vision for this project. I hope this can bring light to others when they see I can, they think they can also do it and believe in themselves.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Rey Roi is the first business/ brand I have ever co-founded. The beginning of this idea started with my friend (business partner) and showed me passion for this project for clothing, and I wanted to enter the world of business and was the perfect moment to do it I have never felt so proud of all the work we have done together. This brand is the beginning of something special I want to see grow and become a very successful one, I am happy to be able to share this with the other people so they can be part of this, support the brand in any way and the young talent. This is the dream of two young Latinos entrepreneurs that have been working hard and trying to accomplish a special goal that not even our expectations can reach, this is just matter of time and keep developing the idea to reach the goal we planned.

How’d you meet your business partner?

We met back in high school in 2016 in a computer class. At that moment we had a lot of things in common but not the same goals. As time passed, I graduated in 2017 and he graduated in 2018, we lost connection during that time until 2021. We connected again through another friend, who knew me and my partner, and ever since then, we have been pursuing our passion for business.

Where do you think you get most of your clients from?

I believe social media is the best source to develop new strategies to attract more costumer. Social media gives you freedom to show the audience to show who you are as a brand by connecting emotions and visuals the people can feel it in their own way.

This new generations are more tech savvy, and we have to develop new ways to target the audience with technology and adapt to it.

Contact Info:

• Website: rey-roi.com
• Instagram: https://www.instagram.com/reyroi.us/
• Linkedin: https://www.linkedin.com/in/carlos-bernstein-06a54817b/