We caught up with the brilliant and insightful Carissa B. a few weeks ago and have shared our conversation below.
Carissa , thanks for joining us, excited to have you contributing your stories and insights. So, what do you think about family businesses? Would you want your children or other family members to one day join your business?
Family Businesses do still exist in today’s society. As a matter of fact, there are more families that are coming out about having companies and having their family members abroad. 7 years ago, I was on a path to where I was working in my own business, managing and singing in a multi. National award group. Times had changed and I was able to transition to the Gospel/ Christian Media Industry. I started off with a show and later want to expand. My husband and I agree that we would go into the radio industry by purchasing a network. We agree that within the network we would have every one of our children have a radio station and also create radio shows for each of them. Now don’t get me wrong, it wasn’t that easy. As a matter of fact, our two younger children walk into the radio first, while my older ones came in months later. We started off with 5 digital radio stations. Then we progressed and within 6 months we had a total of 20 plus radio stations and five tv stations. And from there we started working on branding, Websites, marketing, promotions, and more. A one-stop shop for a person that wants to grow in the Gospel/Christian Industry. I believe that family can work in unity and the vision needs to be firm. Every family member can contribute something to the engagement of the company.
Carissa , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Carissa B started in the industry as a multi. award-winning national recording artist and switch over to the Christian /Gospel Media Industry in 2017. I have my first radio show ( Award Multi. Winning Life Talk Radio Show) aired in the summer of 2018. One of the Radio personalities that were playing my music before I switch recommend a person to reach out about owning a radio station. And from there that was when the journey began at Radio Station. I went from being a radio announcer to a radio station owner. I was about to come into the industry as a radio programmer for a well know Radio Network. From Creating events to establishing platforms for others this Media Mogul has taken the world by storm. Carissa B started her journey as a Praise/ Worship Leader at her local churches and then became a radio personality on the airwaves on Award-Winning Radio Stations. She was a Radio show Programmer for a well-known Radio Network and now she is the Owner and CEO of The TCB Entertainment Network with its 10 Digital Internet Radio Stations along with TV Stations. She also is a Tv host/owner of Multi. Award Winning Show “Life Talk TV Show”. She also has an podcast Multi Award Winning Podcast “Life Talk Podcast Show”.
While understanding the importance of ministry, she sought to bring her family along in her journey in the Media Industry. Joshua 24;15 “But as for me and my house, we will serve the Lord.” Carissa B and her husband started to model their children in the media and radio Industry. During all this, she still finds time to produce, and create content on her Multi Award Winning Life Radio Podcast Show. Six years later, her adult kids are now walking in their own footprints as they follow Christ in representing him in the Media. All her own children run their own Radio stations, Radio shows, TV, and more. God continues to open doors for Carissa B. Carissa B has had the wonderful opportunity to have one of her stations to be recommended for the category of Stellar Award Consideration and was granted the opportunity to be a part of the Stellar Award Media Coverage in 2022.
Although she has a lot of achievements under her belt. Carissa B. has a passion for outreach. She is the CEO/ Founder of The Mary Lou “ We Appreciate You Online Awards, a platform that honors people monthly with gift cards and plaques. Now every Radio Anniversary that she always has is a 2-hour show dedicated to honoring people from across the world with award plaques. But outside Radio she continues to create platforms to bring awareness and helps to encourage God’s people. With God leading her in ministry. One of her biggest desires is to continue to spread the Good News. Her motto is
“Kingdom Building on a Whole New Level”
At TCB Entertainment Network it’s a one-stop shop for all your resources to succeed in the Christian/Gospel industry. We provide radio, tv, branding consulting, promotions, marketing, websites, music licensing, photography, and more. We also believe in networking with others to expand culturally and globally. We help you get an education with the do and don’ts of the industry. We also have expanded in creating a platform for others to engage in their artistry or ministries. what set us apart is we are a family business owned. We believe in the importance of working as a team to get the mission accomplished. what I am so proud of is you are always welcome into our family. We love on people hard. We are very honored to be able to support anyone that joins our organization (family). We want our potential clients to know that we will do everything we need to make sure their artistry or business is very well established and blossom in whatever area they are targeting.
Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?
Yes, just recently there has been a shift in our business. For about a year, I have been struggling with trying to make some sense to our business I know that many people say it takes about 5 or 6 years to gain capital in any business. I personally felt in my case that my capital just came in 2023. Many people believe that when you start a business everyone will stay around. This is not true at all. But more than anything at the beginning of 2023 we decided to shift in our business to do more community work. Of course, we were already pouring into the community but we felt the need to be out there more. so we relaunched our second business which was TCB Outreach Ministries. We knew that TCB Entertainment Network would need some changes. People were not interested in radio stations anymore. so we decided to downgrade from 20 plus radio stations to 10 radio station stations. The original company we were working with didn’t agree with what we were doing so they took suspended everything from our websites, to our tv stations and some of our radio stations.. Demanding that we pay more. We of course were firm on the decision we had made and decided to opt out. So we had to start all over in some areas, Yes it was devasting and all the work for the past five years seemed obsolete. we thought we were going to lose our clients as well. But there was a ram in the bush. we learn earlier on in our business that multi. streams would be beneficial. We reach out to our clients and let them know the changes feeling like they would not come with us to the new path we were going on. but all of our clients decided to follow us. so now here we are. 6 months later in a better place. We are totally free from any control. We are truly happy with the decision we made. we have gained momentum and now working with international companies. and on our own terms. This story alone lets us know to trust our instinct and know our worth. You can do it. Now we are running two companies with complete freedom.
How’d you build such a strong reputation within your market?
In the market I am in, honestly, your reputation is everything. Sometimes people feel like reputation has nothing to do with or affect your business and that is quite the opposite. In our company, we are big on honesty, loyalty, and integrity. We feel that these are the most important traits to have in work within the company. Our clients rely on us to be the spoke person or give them the resources to be successful in their artistry. These traits I mention early will bring you security with social interaction with your clients and bring future clients. Also within our Outreach company, it will bring hope to people that need assistance in their low time. Our outreach gives people hope and encouragement so reputation is very needed in that. So our clients can trust you.
Contact Info:
- Website: https://www.tcbministries2019.com/
- Instagram: https://www.instagram.com/carissabradiopersonality/
- Facebook: https://www.facebook.com/TCBEntertainmentnetwork
- Twitter: @carissab2019
- Youtube: https://www.youtube.com/channel/UC1_VIrT3qemFqOQIc13xBAg
- Other: we have some new websites that are coming up soon.