We caught up with the brilliant and insightful Candyss Weaver a few weeks ago and have shared our conversation below.

Candyss, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

I help women design and implement practical career strategies to build more authority and make more money at work. While gradual growth often happens with no intervention, major moves require strategy. Unfortunately, I learned this the hard way.

For four years, I had no idea what I was doing when it came to my career. Yes, I had jobs during that time, but I had no idea how those jobs related to my overall career plan because I didn’t have a career plan. The truth is, I just blindly applied any and everywhere, with no real strategy.

At the beginning of 2016, something shifted in me – I realized that I wanted and deserved more! I decided to sit down and create a plan for advancing my career on my terms.

That same year, I transitioned to a job I really enjoyed, making nearly double what I was making just four years earlier with a clear advancement path. How? I got super intentional – setting clear goals, creating an action plan, and doing tons of research.

After helping countless others with resume updates, goal setting, negotiation techniques, and overall career advancement strategies, I decided to create Careers with Candyss – a space dedicated to helping women win in the workplace.

Candyss, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As a career strategist, I help professionals in three major areas: (1) Planning for a promotion
(2) Planning for a career pivot
(3) Crafting a 5-year plan

In addition to my one-on-one offerings, I’ve created a learning and networking community, The Winners Circle, focused on helping women make more money while doing work we enjoy and maintaining a healthy work-life balance.

While I am super proud of the progress all of my one-on-one clients have made, The Winners Circle is truly my pride and joy because what started as a passion project has grown into a beautiful community where women get to show up as their authentic selves and learn not only from me but from each other (and guest experts) as well. Hearing all the success stories that resulted from being a member of this community makes my heart smile.

Where do you think you get most of your clients from?

Referrals account for about 70% of my business. It’s shown me that when you treat people well and give them “white-glove service,” they’ll often want to tell their friends and family about you – which is 100x better than any other paid marketing efforts. I’ve intentionally structured my offerings to ensure that my team and I can treat every client like they are our only client – keeping these referral numbers high.

What do you think helped you build your reputation within your market?

Using my blog, social media, and email newsletters to establish myself as a thought leader has helped build my reputation in the career development space. These are great avenues for me to share wisdom about certain career topics so that people begin to trust that I know what I’m talking about. With there being so many overnight business owners popping on the social media scene, it’s crucial to establish that trust factor.

Contact Info:

• Website: https://careerswithcandyss.com
• Instagram: https://www.instagram.com/careerswithcandyss/
• Linkedin: https://www.linkedin.com/in/candyssweaver/
• Other: Direct link to learn more about The Winners Circle: https://careerswithcandyss.com/the-winners-circle

Image Credits
Renee Jael Photography