We were lucky to catch up with Candice Cummings recently and have shared our conversation below.

Candice, looking forward to hearing all of your stories today. Let’s jump right into how you came up with the idea?

Marketing and events have always been my jam. Even before I called it a business, I was helping friends and family show up online, plan launches, build websites, and show up confidently online. I helped my cousin when she was just starting KeishaCakes.com—helping her brand herself, create content, and bring her vision to life. And later, I supported a psychotherapist with everything from promoting her book and planning her events to managing her digital presence and social media.

What made me take it seriously? I kept seeing how many small business owners, therapists, and entrepreneurs either didn’t feel confident, didn’t have the time, or just didn’t know how to show up online. That’s where I came in. I realized I was building something real—an agency that supports people who are ready to grow but need someone to help them get out there.

It wasn’t one big “aha” moment. It was a bunch of small wins that built my confidence. I knew I could do it because I already was. So I stopped calling it a side thing and started treating it like the business it was. And here we are.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I run a boutique marketing agency where I help small business owners, therapists, and entrepreneurs show up confidently online—especially when they’re too busy, not sure where to start, or just want someone to take marketing off their plate.

Marketing and events have always been my jam. Long before I gave it a name, I was naturally helping people I love brand themselves, create content, and show up in a way that felt aligned and not overwhelming. I’ve helped my cousin bring more visibility to her cake business and supported a psychotherapist with everything from promoting her book to planning her events and managing her digital presence.

These days, that looks like designing websites, building content calendars, writing email campaigns, or managing photo shoots and launch plans. A lot of my clients don’t love taking pictures of themselves (who does?), so I show up with the camera, the good vibes, and the strategy to help it feel way less intimidating—and actually kind of fun.

What I’m most proud of is how many of my clients say they finally feel confident showing up—for themselves and their business—and how relieved they are to have someone they trust to carry the marketing side. That’s what this is about: helping you build a presence that reflects your brilliance, even when you’re busy doing what you do best.

What do you find most rewarding about being a creative?

What lights me up most is helping small business owners, therapists, and entrepreneurs expand their impact—because when they’re able to show up online with confidence, they’re able to connect with the people who need them most. Whether it’s a well-timed email, a social post that feels like a conversation, or a website that reflects their brand, I love helping clients show up in the right place at the right time, saying the right thing.

I run a boutique marketing agency where I help turn big ideas into real, tangible presence—I show up with the camera, the good vibes, and a clear plan—especially for business owners who are juggling a million things and just need someone to take the marketing piece off their plate. They’re already doing incredible work, I just help make sure more people see it.

So the best part? I get to help my clients help more clients.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

One of the most common misunderstandings I see is that you have to be “good at social media” to show up online.

I hear that all the time—especially from small business owners, therapists, and entrepreneurs who are amazing at what they do but feel overwhelmed by the idea of posting, recording themselves, or coming up with captions. But being good at social doesn’t mean being trendy, dancing on Reels, or having the perfect aesthetic. It means being consistent, clear, and creating content that connects. Whether we’re talking about your website, email list, or a 30-second reel, it’s about showing up with intention in the places your audience is already paying attention.

Another big misunderstanding? That you need a huge following or a bunch of likes for your marketing to work. So many reluctant marketers come to me thinking the goal is to go viral—but we’re focused on something more sustainable. That’s where I come in. I help clients not just show up online, but also understand which metrics actually matter for their business. The ones that lead to inquiries, bookings, and sales—not just emojis and likes.

My clients might start off dreading the process, but by the time we’re done, they actually like it (or at least don’t hate it!). And more importantly, they love not having to do it all themselves.

Contact Info:

• Website: https://CandiceCummings.com
• Instagram: https://www.instagram.com/candicecummings.co/
• Facebook: https://www.facebook.com/candicecummings.co
• Linkedin: https://www.linkedin.com/company/candicecummings-co/
• Youtube: https://www.youtube.com/@heyitsmecandice