We recently connected with Candace Wostrel-Glatch, BSN, RN and have shared our conversation below.
Candace, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
Our Approach Luxury meets convenience with our concierge services.
Our range of services includes top-notch treatments like Aerolase Laser Treatments. We also have neuromodulators such as Xeomin® and Daxxify®. These are designed to help you achieve that fresh, rejuvenated look by reducing the appearance of wrinkles and fine lines. The dermal fillers we use are, Bellafill® and the RHA Collection®, which can enhance your natural beauty by restoring volume and enhancing facial contours. We also offer Plasma IQ® is the latest advancement in aesthetics that delivers focused, controlled plasma energy to safely and effectively create micro-injuries on the skin, renewing and restoring it. The highest of quality professional medical grade chemical peels are offered. Epionce Light, Sal-e, Mal-e and Vivier Peel and Vivier Jessner Peel.
Imagine having the latest and most effective aesthetic treatments brought right to your doorstep or anywhere you prefer, including our medspa located at Hughes Dental. We are here to ensure you receive the highest quality care without the hassle of travel or waiting rooms.
We go above and beyond to meet your wellness needs. We offer IV therapy, a revitalizing treatment that delivers essential nutrients directly into your bloodstream, giving you an energy boost and promoting overall well-being.
Candace, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Candace Wostrel-Glatch, BSN, RN About Candace and how it all started…
Candace started out many years ago as a cosmetologist. She loved it, but decided instead to become a registered nurse.
She has been a nurse for 16+ years. She worked in the Clinic setting for 6+ years, Mental Health for 2+ years, Urgent Care setting for 10+ years and 2+ years in the ER.
As much as Candace loves nursing, she wanted to combine her clinical experience with her original love of cosmetology. She loves how beauty enhancements can make the difference in a person’s feelings and confidence.
So, Candace decided to open her business focusing on making people’s natural beauty stand out!
In her words:
“Today, I am more of a naturalist. I like to enhance what is natural and feel good about it. I am here to help you feel natural in your skin. Whether it takes a little bit of enhancement or you feel like you need a little more… everyone has their own comfort in their own skin and what their natural beauty looks like.”
What’s been the most effective strategy for growing your clientele?
Offering a concierge service to clients. The goal of the concierge is to enhance the customer’s experience by providing various services and information, making their lives more convenient and enjoyable.
Health and Wellness Services: This can include arranging medical spa treatments,
The goal is to offer a seamless and enjoyable experience for clients who may not have the time to make an appointment, take time to drive there and getting the services done.
We also offer services at Hughes Dental/DeepHaven Rejuvenation Med Spa located in DeepHaven at 18305 Minnetonka Blvd.
Any insights you can share with us about how you built up your social media presence?
Building an audience on social media involves strategic planning, consistent engagement, and providing value to your followers.
Define Your Brand and Audience:
Clearly define your brand, message, and target audience. Understand the interests and preferences of your potential followers.
Choose the Right Platforms:
Identify the social media platforms that align with your target audience. Different platforms attract different demographics and interests.
Create Compelling Content:
Develop high-quality, engaging content that resonates with your audience. Use a mix of visuals, videos, and text to keep your feed diverse and interesting.
Consistent Posting Schedule:
Establish a consistent posting schedule to keep your audience engaged. Regular and reliable content delivery helps build trust and anticipation.
Interact and Engage:
Respond to comments, messages, and mentions promptly. Engage with your audience by asking questions, conducting polls, and encouraging discussions.
Use Hashtags Effectively:
Incorporate relevant hashtags to increase the visibility of your posts. Research popular and niche hashtags in your industry.
Collaborate and Cross-Promote:
Collaborate with other users or businesses in your niche. Cross-promote each other’s content to reach new audiences.
Run Contests and Giveaways:
Organize contests or giveaways to encourage user participation. This can help increase your reach as participants often share the contest with their followers.
Optimize Your Profile:
Ensure that your profile is complete and represents your brand effectively. Use a recognizable profile picture, write a compelling bio, and include links to your website or other relevant platforms.
Monitor Analytics:
Use social media analytics tools to track the performance of your posts. Identify what content resonates the most with your audience and adjust your strategy accordingly.
Paid Advertising:
Consider using paid advertising to increase your reach. Platforms like Facebook, Instagram, and Twitter offer targeted advertising options.
Stay Informed About Trends:
Keep yourself updated on current social media trends and algorithm changes. Adjust your strategy to align with these changes for better visibility.
Remember, building a social media audience takes time and persistence. Be patient, adapt your strategy based on what works best for your audience, and continuously refine your approach.
Contact Info:
- Website: https://www.deephavenrejuvenation.com/
- Instagram: https://www.instagram.com/deephavenrejuvenation/
- Facebook: https://www.facebook.com/DeepHavenRejuvenationMedSpa/
- Other: tiktok https://www.tiktok.com/@deephavenrejuvenation