We caught up with the brilliant and insightful Candace Randall-Bell a few weeks ago and have shared our conversation below.
Candace, looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Successful businesses meet the needs and wants of customers. Here at Candles by Candy, whether you’re seeking a luxurious scented candle for relaxation, a charming gift for a loved one, or an opportunity to explore your creativity through candle making, our Candle Store and Candle Making Studio is your destination. We allow our customers to step into a realm of enchantment and indulge in the mesmerizing glow and captivating aromas that only candles can provide. We invite our customers to join our candle-loving community and experience the magic of handmade candles.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I started candle making as a hobby, when the pandemic first started. I love candles and was looking for a way to release anxiety and stress. So, I purchased my first candle making kit, and from there a business plan was birthed.
How’d you build such a strong reputation within your market?
Probably the number one way we have built a positive reputation among customers is to always provide good customer service. We also strive to be very good at what we do. We provide our customers with a quality experience every time and hope they will notice. The more customers who feel satisfied with your experience, the more they will return to buy again.
What’s been the most effective strategy for growing your clientele?
I feel referrals are one of the best ways to get new customer, but if you sit back and wait for your current customers to refer their friends and family members to you, you could be waiting a long time. I’ve had to take charge by implementing a system for actively soliciting referrals from our satisfied customers. Along with marketing ads on social media.
Contact Info:
- Website: www.candlesbycandyshop.com
- Instagram: @candles_by_candy
- Facebook: Candles by Candy