We’re excited to introduce you to the always interesting and insightful Candace Emerson . We hope you’ll enjoy our conversation with Candace below.

Candace, thanks for taking the time to share your stories with us today What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

I aspire to build a lasting legacy that continues to grow and contribute to the community. I hope to be remembered for the qualities people value in me now: loyalty, support, respect, and honesty, particularly in business dealings.

Candace, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As a creative fashion director, stylist, designer, and show producer, I’m deeply passionate about weaving narratives through clothing and events. My journey into this industry was sparked by a lifelong love for storytelling and aesthetics. I began by studying fashion design, where I honed my craft and developed a keen eye for detail.

In my work, I offer a range of services that encompass conceptualizing and executing fashion shows, designing bespoke garments, and curating immersive experiences for brands and events. I aim to solve the problem of creating memorable and impactful moments for my clients and guest’s. whether it’s through a runway show that captures the essence of their brand or a collection that resonates with their audience on a deeper level.

What sets me apart is my ability to blend creativity with strategic thinking. I don’t just design clothes or produce shows; I craft experiences that leave a lasting impression. I thrive on pushing boundaries and exploring new avenues of expression, whether it’s through avant-garde designs or unconventional show formats.

I’m most proud of the relationships I’ve built with my clients and collaborators. Being able to translate their visions into reality and seeing the impact it has on their audience is incredibly rewarding. I want potential clients, followers, and fans to know that working with me means more than just getting a product or service – it’s about embarking on a journey of creativity and innovation together. Whether you’re a brand looking to make a statement or an individual seeking to express yourself through fashion, I’m here to bring your vision to life in the most spectacular way possible.

Any advice for growing your clientele? What’s been most effective for you?

It has been twofold, establishing and nurturing relationships within the fashion industry has been crucial. This involves attending industry events, fashion shows, and networking functions to connect with potential clients, collaborators, and influencers. Building genuine relationships based on trust and mutual respect not only leads to repeat business but also to valuable referrals.

Also utilizing various platforms to showcase my work has been instrumental in attracting new clients. This includes having a strong online presence through social media, maintaining an updated portfolio on professional websites, and participating in industry exhibitions and events. By consistently sharing my creative projects, designs, and productions across different channels, I’m able to reach a wider audience and attract clients who resonate with my aesthetic and vision.

Overall, a combination of networking and strategic self-promotion has proven to be the most effective approach for growing my clientele in the competitive world of fashion.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn in this industry is that everyone is not your friend. Early in my career, I naively believed that building personal relationships with everyone I encountered was essential for success. However, I soon realized that not everyone has your best interests at heart, and not every connection will lead to genuine partnerships or opportunities.

The backstory behind this lesson stems from a few experiences where I trusted individuals who turned out to be more interested in personal gain than fostering professional collaborations. Whether it was a colleague who took credit for my ideas or a client who didn’t value my expertise, these encounters taught me the importance of discernment and boundaries in business relationships.

Learning to navigate the delicate balance between being cordial and maintaining a professional distance was challenging but necessary for my growth. While I still prioritize building authentic connections, I’ve become more selective about who I let into my inner circle and more attuned to red flags that indicate potential conflicts of interest.

Ultimately, understanding that not everyone is your friend in the industry has helped me cultivate a stronger sense of self-preservation and assertiveness in advocating for my worth and protecting my interests. It’s a lesson that continues to shape my approach to networking and collaboration, reminding me to prioritize integrity and mutual respect above all else.

Contact Info:

• Website: www.candaceemerson.com
• Instagram: https://www.instagram.com/_candyyams_?igsh=MTJhNm4wbmgyN2l0dw==
• Facebook: https://www.facebook.com/CandyYamsApparel
• Linkedin: https://www.linkedin.com/in/candace-e-118371299?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Image Credits
Special Day Photography