We recently connected with Cameron Schwartz and have shared our conversation below.
Cameron, looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
Relationships weren’t taught in school, and they don’t come with a manual. Most marriages end in divorce, and many parents raise their child as a single parent. So who can people ask questions to, and learn from? The dating scene is broken, and I’m on a mission to fix it
My industry tends to lean towards the “pick up artist” tactics. I despise that type of work because it’s not genuine and it seems like those “teachers” or “coaches” are trying to make each client fit a certain mold, when in reality, every situation is different, and every person is different, so it’s impossible to teach a specific way to attract every woman.
Instead, I coach both men and women to become their most optimized versions so they can attract the most optimal mate. I don’t teach people to specifically “pick up” someone else. I teach men and women how to become what they want to attract, so they can have the most meaningful, loving relationship possible.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’ve had my fair share of successes and failures in relationships in dating. I was born being curious and introspective, so I paired that with my insatiable thirst for knowledge, and my interest in human psychology, and behavioral psychology. Let me just say, I’m not a therapist, nor am I a psychologist. I’m just a normal guy who used to struggle with dating and relationships that seemed to crack the code, and wants to help others be as happy as I am in my relationship.
I aim to teach people how to not struggle in their dating lives – I want them to learn from my successes and failures, so they don’t have to fail and/or experience the pain that I have.
After years of research, I decided to “open up shop” to the masses and begin helping as many men and women as I could. I primarily focus on singles, as that’s why I’m most passionate about. If we can become our strongest, most profound version of ourselves alone, I believe we will truly flourish in the right relationship, as long as both parties have done their own individual work.
I provide 1:1 coaching, and classes to those who want to learn where they might be going wrong. The people that tend to gravitate towards my services are those that are frustrated and confused by the current dating climate, and can’t quite figure out what they’re doing wrong.
I’m most proud of my ability to connect and create friendships with those that I work with. It allows for so much vulnerability. The more vulnerability there is in our relationship, the more I can guide each person, and to a deeper degree. I really value my relationships, and I think my clients can feel that. This isn’t just work for me, this is how I’m leaving my mark in this world.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
When I was first starting out, I had to build business literally from ground zero. That meant building the website, getting the billing process up and running, and most importantly, running sales and getting clients “through the door”. I had done everything under the sun from LinkedIn cold emails, to cold calling various matchmakers throughout the nation, to providing free advice on Reddit forums to gently coax people who I thought could use my help into my on boarding process (which ended up giving me zero return on my time investment, and a ban from 4 different subreddits). Keep in mind, I was a one man show with very little capital to work with, so I was exhausting every free, or nearly-free option I could before I tried throwing thousands of dollars into online advertisements.
The most entertaining method I tried was after brainstorming with a friend of mine of where my target market might be. He told me he had a good time doing a speed dating event in London, and thought that maybe my market might be there. I thought that was genius. I got to work on my computer searching for local speed dating events. These events had single men and women that were likely struggling to find their person. So I found the details for an event in downtown, and created my plan. I was going to dress nicely and park myself just within eyesight of the event after showing up halfway through. I didn’t want to be a part of the event, no. I wanted to observe the interactions from a far and then chat some of the guys up at the bar after the event and pretend like I was just an unassuming guy striking up conversation asking how the event went. My plan was to then Shmooze them up, maybe show them a thing or two about chatting to women, and then slipping them my card.
Well, one of the downsides to this plan was that since I didn’t sign up for the event (I just showed up during the time it was supposed to be going on), I didn’t get emails as to whether or not the event was still going to happen. They would cancel the event if they didn’t sell enough tickets. So I’m sitting at the location waiting for a half hour with no event in sight. I asked the hostess what was going on, she said they had them booked and she’s not sure. The evening ended anticlimactically for me, but I still chalk it up as a win because I was ready to do whatever it took to make my business succeed.
Let’s talk about resilience next – do you have a story you can share with us?
I’ll start by saying in my almost decade of being in the workforce post-college, only 12 months of those years have felt like I was actually financially stable. I preface with that, because when I look back, my entire start out of the gate from college has been adversity, which has built incredible resilience.
I started as a Personal Trainer for 7 years. If anyone reading has ever been in the Training space, you’ll know that your livelihood is based on whether or not clients are on vacation, are sick (or if you, the Trainer are sick or injured), are flaky, are a match, are driven enough to stick with the program, or have a chandelier fall on their dining room table right before they leave for a session with you and need to cancel (yes, this happened). It taught me incredible budgeting skills out of necessity.
After those 7 grueling years, I found myself with an opportunity to be in a Research and Development roll at Nike. I quickly said yes to that contract position, even though it wasn’t a direct hire role. I needed out of Training, and I wanted a new career path with stability. This position was great! It paid salary, I felt secure, the work was cool, and my coworkers were nice. Well… fast forward 11 or 12 months and they laid my department off. That’s corporate for ya. Back to instability, and adversity I go…
At this point, all I know is resilience. Due to tough financials, familial health issues along the way, break ups, and other life events, I learned life will never be a cake walk. After sitting on my couch for 2 months figuring out what to do next. I applied for unemployment, and applied for hundreds of jobs. Over the next 3 months I had applied to over 300 jobs. A few months after that, the old employer took my unemployment claim to court. All of this built me everlasting resilience.
After realizing that hiring managers couldn’t see my value on paper, I decided to create my own value by building something I was more passionate about – The Confidence Coach. Resilience is almost baked into the name. Once you become resilient, you have endless confidence that you can take on whatever life throws at you.
Contact Info:
- Website: https://Www.coachcamcan.com
- Instagram: Theconfidencecoach3
- Youtube: Theconfidencecoach3