We were lucky to catch up with Cameron Gregg recently and have shared our conversation below.

Cameron, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

TAG is actually the initials of my younger brother who passed away 3 years ago. Although Tanner and I had only spearfished together a few times, he was the closest person in my life and contributed to the idea over the years. He was also a part of one of the most memorable dives and fish that I have had in all of my years of spearfishing. Luckily, his initials work well as a simple business name. The feeling that he is continuing to be a part of this project and passion of mine can serve as a source of motivation on tough days, and helps me to reflect on all of the things I learned from and admired in him.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

About 10 years ago I fell in love with freediving and spearfishing. A few years later, my mother passed away and I began to look at life a bit differently. I was working long hours as a construction engineer and moving around the country as needed. I put some clothes and the travel speargun I had been building for the year prior into a backpack, strapped my freedive fins to the outside, and boarded a one-way flight to Mexico. I told friends and family I’d be back in 3-6 months. Two years later, after bussing, boating, walking, and hitch-hiking down through Latin-America, I flew back to the states from the Southernmost city in the world, Ushuaia, Argentina. After building two more travel spearguns, I headed to the Philippines for a year where I taught freediving full-time and continued to spearfish. Once again, I returned home to build improved spearguns then spent the next year in New Zealand living in a van and spearfishing new environments and species.
For me, the sense of discovery and adventure has always been a big part of spearfishing. And I have always loved the time spent with my father designing and building in the shop. These days, I get a lot of enjoyment out of customers’ stories as they gain experiences through travel and spearfishing with a product I have put so much into.

We’d love to hear about how you keep in touch with clients.

As a small (tiny) business, I’ve made it a point to be very thorough in my responses to customers and potential customers. I have a spreadsheet that tracks names and contacts for each client, when I have last contacted them, status of review (Asked, Received, or Re-Ask) and other notes. Some of my reviews have stated that customer service was a key factor in their purchase. Although this can be very time-consuming, it helps build rapport and I feel it greatly increases the probability that the customer will write a review for the product.

What’s been the best source of new clients for you?

This business is at a very early stage and whether we can grow enough remains to be seen. That being said, it’s been a surprise to see that Reddit has been one of the better sources of new clients. I think it may be one of the lesser-utilized platforms by businesses. Spearfishing is a very small market. But by following the Spearfishing subreddit, I am tapped into and can speak directly with a relatively large group of potential customers.

Contact Info:

• Website: www.tagspearguns.com
• Instagram: @tagspearguns
• Facebook: Tag Spearguns
• Youtube: Tag Spearguns
• Other: TikTok – @tagspearguns