We recently connected with Cameron Gray and have shared our conversation below.
Cameron, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
In 2016, I was at a crossroads and I always have seen my life 5 years in advance. I was 15 in high school and all of my friends were beginning to get jobs, but I somehow knew the workforce wasn’t for me. So, I jumped into entrepreneurship by selling miscellaneous items on EBAY. I made a couple-hundred bucks per week, which was good money for me at the time. After absurd seller fees on EBAY, I stopped using the platform all together. The #1 rule to making money is: one you start, you cannot stop. I decided to go the independent route and decided that I was going to pick a common thing to sell, instead of just random items. So, I picked something very popular and is still popular today, hair extensions. RICH Pieces Hair was born on May 31st, 2016 and for the next three years, I made small strides to growing my business. In 2020, I was at another crossroad. I am a college student at the University of Memphis and will be graduating this December. Being afraid of my business not taking off and having to get a real job, I risked it all. I invested every single dime back into my company, the past two years have been a series of trial and error, but I can confidently say I am confident in the success of my business and it has completely taken off. We have had deals with Moniece Slaughter, Tami Roman, Miss Nikkii Baby, Lakeyah, Mickey Guyton, etc. This is a direct result of my hard work and never giving up on the dream Had so many years ago. The best advice I can give is sacrificing it all for dreams that maybe only you can see, stay consistent and always re-align yourself to make sure you’re still on track with your dreams.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I came into this business with big dreams and not letting anyone get in the way of them. I provide celebrity-approved, 100% human hair extensions at affordable pricing. What sets me apart from others would mainly be the age factor, I get so many customers from all around the world and being so professional, people don’t even know that they’re doing business with someone so young. The thing that I am most proud of is definitely my growth, I have built this company with no investors, very limited capital, and not very much support from my peers. I have came a long way from the 15 year old with very big dreams. I look forward to collaborating with many more celebrities in the future and do many more things that I didn’t even think was possible!
Any insights you can share with us about how you built up your social media presence?
I have been building an audience on social media for the past 6 years, it is no joke at times. My elaborate photoshoot ideas and marketing assets is what usually bring new people in. The biggest piece of advice that I will give is DO NOT over-post your content. What I mean by this is, you don’t have to make a post every day for social media, 2-3 times a week is good. Incase you have dry periods where you don’t have much content to post, you can rely on older content! Also, make sure that everything you post is a great representation of your brand, while also looking at your insights to know which times to post and what kinds of people to cater your posts to.
Have any books or other resources had a big impact on you?
Documentaries are my all time favorite, really anything with a story of someone building something or themselves up from nothing is a good thing to watch. These are exceptionally good at times when you are unsure or feel like you’re making no progress on your dreams or goals. “Empire” is a show that I love to watch in terms of this; building a multi-million dollar record company from nothing.