We recently connected with Cameron Bickley and have shared our conversation below.
Cameron, thanks for joining us, excited to have you contributing your stories and insights. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
I’m a videographer by trade. I LOVE every aspect of videography, shooting, editing, composition, lighting, all of it! But when it comes to videography, most videographers just shoot a video without any real intention behind it. They just shoot videos and move on to the next project. Here’s where I diverge from your traditional run of the mill videographer. I work with businesses, brands and entrepreneurs to create video content that will help them achieve their business and entrepreneurial goals. If you want to increase your online presence, I put together a custom plan leveraging video content to help my clients hit their goals with increasing their online presence. If they’re looking for branding, I put together a custom package for that as well. My approach to video is specifically result-oriented. I want to help businesses, brands, and entrepreneurs grow and hit their goals by leveraging the powerful medium that is video content. 90% of videographers don’t do this and that’s the difference between me and normal videographers. Which is why I’m more of a Content Strategist than just a videographer.
Cameron, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Cameron Bickley. I’m from Wetumpka, Alabama (the country babyyyy) and I attended Florida State University where I graduated with a Bachelors in Digital Media Production. I purchased my first Digital Single Lens Reflex (DSLR) camera in 2019 and that’s when I started to get more into photography/videography. I toyed around with the camera taking pics and videos of just about anything I could find and I naturally began to gravitate more toward the video side of things. I shot parties, events, sporting events, and everything else while in undergrad to figure out what my favorite type of content was to shoot. Of all things I eventually settled on businesses and brands and I’d always dreamt of working with big brands like Nike, Under Armor, Old Spice, and the like. Once I got that settled I dedicated myself to servicing businesses, brands, and entrepreneurs with my video creation skills . As I started to look for ways to serve my clients even more I began to invest in social media marketing courses and other marketing related courses. Then I saw the true power of leveraging video content for my clients so I began to create tailored packages for my clients based off their business goals. Whether it was putting together a brand story video to really show the world who they are and what their business was about or helping them plan and shoot a months worth of social media content, I knew I was in a position to serve my clients in the best possible capacity now .
I’m most proud of the quality of work I can provide in a short amount of time 24-48 hours to be exact and my clients are always pleased with the way I turn work around so quickly. For anybody who would like to work with me I can guaranteed a second to none customer experience from beginning to end.
How do you keep in touch with clients and foster brand loyalty?
I use my clients preferred method of communication once we go through the onboarding process. It could be Slack, text messages, or other forms of communication, but I make it as easy as possible for my clients to communicate any updates or changes with me so that I can be as responsive as possible.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I used to think selling to people was horrible. I felt dirty even attempting to do it. I had people try to sell to me in the past who were very pushy and just wouldn’t take no for an answer. They’d basically bug and pester you until you eventually caved and said yes to what they were selling so I associated selling with those memories for the longest. Through mentorship I had to unlearn that. Now I’m not attached to getting a “yes” from a client when pitching. I come to the sales call with only one thing in mind. Meeting my client heart to heart and offering to help them if there’s a need and desire. That’s it.
Contact Info:
- Website: www.goldencammedia.com
- Instagram: https://instagram.com/camthevideoman?igshid=NGVhN2U2NjQ0Yg==
- Facebook: https://www.facebook.com/camthecreative?mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/in/cameron-bickley-582022171