Alright – so today we’ve got the honor of introducing you to Cali Goode. We think you’ll enjoy our conversation, we’ve shared it below.
Cali , appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I ventured into the cannabis world through my modeling business. The love for the plant’s medicinal properties fueled my initial passion. However, as a cannabis model, I observed a stark absence of faces like mine in ownership roles within the industry. In the midst of my modeling career, a realization struck me – there were no brands representing regular, authentic people like myself. Determined to fill this void, I delved into creating a brand with values and morals that resonated inclusivity, diversity, and authenticity.
However, I faced a common question during these pitches: “Why me?” This triggered a fire within me, making me realize the need for leverage. In response, I shifted my plan. In just two months, I transformed my ambition from creating a strain, to creating and establishing an authentic lifestyle brand. This shift focused less on a celebrity-centric mold and more to something that would resonate with the average person.
To document this transformative journey, I conceived the idea of a docu-reality series, “Kush’N it with Caligirlkush.” This series not only showcases my own evolution, but it also brings together people of color.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Cali Goode, or you might know me as Caligirlkush. My entry into the modeling world was quite spontaneous – a friend modeling for Wilhelmina invited me to a photoshoot, and the photographer initially paid me no mind. Waiting weeks for just four photos could have discouraged many, but for me, it propelled me. It made me realize my uniqueness and belief in myself when others didn’t. That experience paved the way for more photoshoots, event hosting, and eventually, I became a “Dutch Master Girl”, working with one of my favorite cigar brands. This was the spark that birthed Caligirlkush. Transitioning to runway, gigs, and traveling for various events, I gained the courage to take my part-time job to Las Vegas, turning it into a career.
Amid external pressures to conform physically and mentally, I’ve stayed true to my morals, creating a respected and continuously growing brand. Caligirlkush isn’t just about me – it’s a celebration of authenticity. From modeling to creating and producing Kush’N it with Caligirlkush, my journey reflects resilience and staying genuine.
Can you share a story from your journey that illustrates your resilience?
When I conceptualized Kush’N it with Caligirlkush, it didn’t mark my first attempt in to the cannabis industry. Aware of being a minority within the industry as a Black woman, where representation was severely lacking, I felt the weight of the responsibility. As a member of the race most affected by unjust law enforcement practices related to cannabis, I envisioned becoming a beacon of hope. Facing rejection from two different companies initially, I took a step back to reassess how I could leverage what I had been building. In less than 30 days, I devised a plan, shot a pilot, and birthed my docu-reality series. This swift pivot in response to setbacks is just one example from my journey that illustrates resilience.
Any fun sales or marketing stories?
One of my favorite marketing stories revolves around the time I had just shot the pilot for Kush’N it with Caligirlkush. Eager to showcase teasers and trailers, I decided to take a bold approach by targeting a specific online network for potential collaboration. While my broader plan includes securing distribution for the docu-reality series, this was an immediate push towards the network I envisioned hosting my show. Diving deep into research, I uncovered details about the network’s headquarters, employee count, job titles – essentially, every piece of information I could gather. With this knowledge, I executed a meticulously planned marketing play. Over the course of a month, I sent 72 boxes, each adorned with white tissue paper and a note, topped off with a vibrant red bow, bearing a carefully crafted message. The culmination of this unique marketing strategy was the final message, containing a link to a website with their company name, leading them to a teaser of my series.
The thrill and anticipation I felt during this process were palpable. It was a risky move, but I believed in the power of making a memorable impression. The attention to detail, the personalized touch, and the strategic timing were all part of an effort to stand out and capture their interest. It was a daring venture, and I can vividly recall the mix of excitement and nerves as I awaited their response, hoping this bold marketing play would pay off in securing a spot for Kush’N it with Caligirlkush on that network.
Contact Info:
- Website: Caligirlkush.com
- Instagram: Instagram.com/caligirl_kush
- Linkedin: https://www.linkedin.com/in/cali-goode-547387256?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Image Credits
blu3visions (personal photo only)