We recently connected with Caleb Roche and have shared our conversation below.

Alright, Caleb thanks for taking the time to share your stories and insights with us today. Let’s start with important influences in our lives. Is there a historical figure you look up to?

One historical figure I really admire is Benjamin Franklin. Not just for his accomplishments—although those are impressive—but for his mindset. He was relentlessly curious, constantly learning, and always experimenting, whether it was with science, business, diplomacy, or personal growth. I think that kind of intellectual humility and lifelong learning is rare, and it’s something I try to carry into my own life.

What really stands out to me is Franklin’s 13 virtues—his system for tracking and improving his character over time. He knew he’d never be perfect, but he wasn’t afraid of the process. He literally built a personal habit tracker in the 1700s before that was even a thing. That kind of intentionality is something I resonate with, especially as someone who’s trying to grow a business while being present for my family and staying grounded in my values.

There’s also this quiet pragmatism in how Franklin lived. He wasn’t flashy, but he was strategic. He didn’t let ego drive his decisions—he let purpose and principles lead the way. In a world where it’s easy to get distracted by trends or success theater, his approach reminds me to stay focused on the long game: building something meaningful and becoming someone worth following.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Caleb Roche, founder of Club Creative, a marketing consulting firm based in Oklahoma. I started this business because I was tired of watching companies get stuck between strategy and execution—either overwhelmed by big plans with no follow-through, or buried in day-to-day tactics with no clear direction. Club Creative was built to change that. We help bridge the gap by offering marketing consulting, digital advertising, brand development, web design, SEO, and market research—all focused on results that actually move the needle.

My background is in marketing strategy, and I’ve had the privilege of working with everyone from local startups to global brands like Google, Slim Chickens, and a former Shark Tank company. Along the way, I’ve seen firsthand what works, what doesn’t, and where companies lose momentum. That’s where we come in. Whether it’s a brand that needs help finding its voice or a business that’s ready to scale but doesn’t know how to market effectively, we build systems and strategies that drive real, measurable growth.

What sets Club Creative apart is that we’re not a cookie-cutter agency. We don’t sell fluff or one-size-fits-all solutions. Every engagement is grounded in data, deeply customized, and focused on execution. Our team is small, intentional, and built to deliver high-level work without the layers of bureaucracy you’d get from larger firms.

I’m most proud of the impact we’ve had—not just in revenue generated or impressions driven (though we’ve done plenty of that), but in the trust we’ve built. Clients come to us with real challenges, and we become their partner—not just a vendor. We’ve helped businesses clarify their voice, rebuild their digital presence, understand their customers better, and create marketing systems that actually convert.

For anyone reading this, what I want you to know is this: marketing doesn’t have to be overwhelming, expensive, or filled with guesswork. If you care deeply about your business and want a partner who will treat it like their own, that’s where we come in.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One lesson I had to unlearn is the idea that busyness equals progress. Early on, I bought into the hustle culture mindset—if I wasn’t working late or constantly moving, I felt like I was falling behind. I measured success by how full my calendar looked, not by the actual outcomes I was creating. It felt productive at the time, but in hindsight, it was just noise.

The turning point came when I realized I was burning out, missing time with my family, and still not getting the kind of traction I wanted. I had to step back and ask a hard question: Is all this movement actually moving me forward? That’s when I started shifting toward a more intentional, strategic way of working—prioritizing leverage, automation, and quality over quantity. Now, I measure progress by impact, not by how exhausted I feel at the end of the day.

It’s something I still have to keep in check, especially as a business owner. But unlearning that mindset changed everything. It’s helped me build a healthier rhythm, become a better leader, and focus on what actually drives results—for my clients and for myself.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Definitely. One of the most impactful books for me was “The E-Myth Revisited” by Michael Gerber. It reframed how I think about business—not just as a job I created for myself, but as a system that needs to run independently of me. That shift from being the technician to thinking like a true entrepreneur helped me begin building processes, hiring intentionally, and focusing on scalability.

Another one that deeply shaped my philosophy is “Company of One” by Paul Jarvis. It challenges the idea that bigger is always better and instead focuses on building a sustainable, purpose-driven business that prioritizes freedom, flexibility, and impact over vanity metrics. As someone who’s constantly balancing ambition with a desire to stay grounded, this book gave me permission to grow in alignment with my values, not just for the sake of growth.

I also go back to Jim Collins’ “Good to Great” often. The concept of the “flywheel” and building momentum through disciplined action really resonates with how I think about long-term brand building. It’s not always about the big, flashy moves—it’s about consistent execution over time.

On the media side, I’ve learned a lot from the podcast “My First Million”—especially in terms of spotting opportunity and thinking creatively about business models. And Naval Ravikant’s writing and interviews have also been a big influence, particularly his thoughts on leverage, decision-making, and building wealth through ownership and systems.

Each of these resources has helped me think more clearly about how to build a business that’s not only profitable but sustainable and personally fulfilling.

Contact Info:

• Website: https://goclubcreative.com
• Instagram: https://www.instagram.com/calebmroche/
• Linkedin: https://www.linkedin.com/in/caleb-roche/

Image Credits

Chris Rettman Photography