We caught up with the brilliant and insightful Caleb Amador a few weeks ago and have shared our conversation below.

Alright, Caleb thanks for taking the time to share your stories and insights with us today. What do you think matters most in terms of achieving success?

Dedication Strong work ethic
Risk management

I believe there are many answers to this question, many of which will vary upon who’s asked.

I grew up close to my grandfather who started his own electriton company. He taught me a lot about working hard for something you want, ether that be a goal you may have, or obtaining something physical you want. Sometimes he would tell me that I couldn’t do something, which would only make me more dedicated to do it, just to prove him wrong.

My wife and I had also worked for a food truck in Denver. We got to work close to the owner as it was a smaller business at the time. During that time we learned a lot about the food truck business. The one thing that stuck with us the most was the risk the owner took to start the business, as he started from a tent to a food truck, then a restaurant. I remember him telling us “this will not fail, we won’t let it fail” though we knew that there was a risk of it not working out, it was the mindset that drove him to accomplishing his goals of opening many variations of his business against all odds.

These experiences make us believe that for us to take on any form of success, we must be dedicated to what we’re working towards. That we must have a strong work ethic to presivier through the challenges we will face, and the long hours it takes to make it happen. That risk is something we can’t let hold us back from trying to achieve our dreams. Without these three core beliefs, we would create limits to our success.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

There’s nothing to complex about what we do. As much as we would like to have it be some big deal, we’re just a food truck (so far). However, both my wife and I have working in the food industry for several of years, from nice hotels, many restaurants, private caterings, high end golf clubs/country clubs, and other food trucks. We have a lot of great experiences that we wish to translate into our food.

Have you ever had to pivot?

Before the food truck, when we were working as cooks/chefs at restaurants, and COVID hit, I tried to switch careers. I tried something I had never done before which was sales. Short story is it didn’t work out. Honestly I loved to cook more, and was a lot better at it then I was selling a product. I decided to just stick with what I was good at.

Do you have any insights you can share related to maintaining high team morale?

Managing a team in the food industry is not the easiest task, as turn-over can be really tough as we’ve seen in many places. However, besides a good pay, giving something that could stick with a person goes along way. What we mean is being able to give our team a valuable experience, by teaching them things they might not have learned else where. Giving your team a desire to learn more while teaching them the joy of the art that is cooking, is a strong way to build a great team with high morale and create great cooks and chefs.

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