We were lucky to catch up with Cala Ratliff recently and have shared our conversation below.
Cala, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?
It can be incredibly challenging and overwhelming to find suitable childcare, and the process of navigating the au pair program can add to the stress. At Au Paradise, we understand these difficulties first-hand because we are owned by a host mom and twin mom, and all of our consultants are moms and either current or former host moms themselves. With our extensive personal experience, we have been able to assist numerous families who are facing various challenges, such as special needs, the loss of a spouse, struggles of being a single parent, and much more.
Among the many heart-warming success stories we have witnessed, one that holds a special place in our hearts is the story of one of our first families. The host mom had tragically lost her husband, leaving her to care for their five children on her own. It was an incredibly tough time for the family, and finding someone who could not only fit into their busy lives but also understand and empathize with the emotional turmoil the children were going through seemed like an impossible task. We jumped in with both feet and dedicated ourselves to finding the perfect au pair for this family. After days of searching, we finally discovered a remarkable candidate who had also experienced a traumatic situation with her previous host family. It was a match made in heaven, as this au pair not only understood the challenges the children were facing but also had the compassion and empathy to support them through their grief. The bond between the host mom, her children, and the au pair grew stronger with time, and they recently celebrated completing their second year together. This success story is a testament to the power of finding the right match and the impact it can have on a family’s life. At Au Paradise, we strive to make the process of finding childcare as smooth and stress-free as possible, ensuring that families are connected with au pairs who not only meet their practical needs but also provide the emotional support and understanding that is crucial during challenging times.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
At Au Paradise, we believe that the journey to finding the perfect au pair or host family should be as fulfilling as the destination. We are dedicated to creating harmonious partnerships between au pairs and host families through a personalized and supportive approach. When working with Host Families, we set to recognize the unique dynamics of every family and strive to find an au pair who not only meets their needs but also complements the family’s lifestyle to ensure a seamless integration of the au pair into your home, enriching your family’s experience with cultural diversity and dedicated assistance. When working with au pairs, we get to know their ambitions and goals and strive to match them with a host family that supports them and provides a nurturing environment for cultural exchange.
Pride is woven into the very fabric of our operations. We stand out as pioneers in the au pair matching industry, being the first business of its kind. Our dedication and personalized approach have led to over 100 successful family matches, a testament to our commitment to quality and compatibility. What truly sets us apart is our genuine care for each family and au pair we work with. We understand the nuances of this unique relationship and strive to ensure a harmonious fit from the start, which is reflected in our exceptionally low rematch rate. Moreover, we are proud to be host mom owned and operated, which means we bring a personal touch and firsthand understanding to every match we facilitate. This insight allows us to anticipate the needs and concerns of both parties, ensuring a smooth and enjoyable experience for all.

Can you tell us about what’s worked well for you in terms of growing your clientele?
At the heart of Au Paradise’s success is a strategy rooted in empathy and attentiveness. We work tirelessly to ensure that every family and au pair feels heard and valued, not merely as part of our business but as individuals with unique needs and aspirations.
Understanding that the involvement of children brings an emotional dimension to our service, we aim to shoulder that emotional burden. This allows parents to concentrate on what truly matters: their family. By addressing every concern with care and providing continuous support, we foster a trusting relationship with our clients.
We take pride in the fact that our approach has led to a significant amount of repeat business and referrals. It’s a clear indicator of our clients’ satisfaction and trust in our ability to make meaningful matches. Our commitment to personal connection and comprehensive support is the cornerstone of our growing community of happy families and au pairs.
How’d you build such a strong reputation within your market?
We have tirelessly extended our reach to collaborate with au pair agencies both domestically and internationally, ensuring that we can work with a diverse range of candidates. This allows us to not limit our au pairs to a single agency, broadening the possibilities for perfect matches.
Furthermore, we’ve established valuable relationships with local childcare consultants in various countries. These connections provide us with a complete understanding of the candidates from different agencies, enabling us to make informed and precise matches.
Our commitment to excellence is reflected in the consistent 5-star ratings we’ve received from our clients. These ratings are a testament to our dedication to truly caring for the needs and well-being of both families and au pairs.
Additionally, we take pride in being accredited by the Better Business Bureau, with an A+ rating, which underscores our adherence to the highest standards of business practices and customer service.
Contact Info:
- Website: https://www.auparadise.com/
- Instagram: https://www.instagram.com/auparadiseusa/
- Facebook: https://www.facebook.com/AuParadiseUSA

