We caught up with the brilliant and insightful Caitlin Eliza a few weeks ago and have shared our conversation below.

Caitlin, looking forward to hearing all of your stories today. Are you happy as a creative professional? Do you sometimes wonder what it would be like to work for someone else?

I am extremely happy as a full-time Content Creator! Before this, I did have a ‘regular job’ as a social media manager working for a company managing and running 3 different brands for them. Working for someone else absolutely took the ‘fun’ out of social media for me; however, it did allow me to look at social media strictly from a business and growth perspective. I learned a lot in that position about what to do and also about what not to do. Ultimately, putting so much energy into growing someone else’s brand, made me realize that I need to take a leap of faith and put all my energy and skill into my own personal brand. Starting as a full-time content creator was the best decision I ever made! I feel so grateful and blessed that this is my career.

Caitlin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi guys! I’m Caitlin Eliza, a full-time social media content creator on TikTok and Instagram. I live in the Fort Lauderdale / Miami area with my husband, Austin. We are newly married as of March of this year, so naturally, I’ve been sharing all things wedding related! I also focus on colorful fashion inspiration, travel, beauty, health, home decor, and friendship content.

I hope to be a source of inspiration for my audience; whether that’s through an outfit, a travel tip, wedding advice, or even a hairstyle tutorial. I feel beyond grateful that I get to spend my time being creative and sharing lifestyle content with my audience!

Any insights you can share with us about how you built up your social media presence?

When it comes to social media: “More is more”!

The more you post, the more you grow, the more value you provide, and the more your audience will value you!

Of course this applies only to pieces of content that will be beneficial to your audience. For example anything that: inspires, educates, or entertains.

I used to think it was possible to overwhelm my audience by posting too much. This is simply not true. Anyone that loves your content, will want to see as much of it as possible.

At the end of the day, the more you do, the more you’ll succeed.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding part about being a Content Creator is seeing things I share have an impact on my audience.

Just this past month, I had a girl message me to thank me for sharing my wedding content. She said if she hadn’t seen my wedding venue video, she never would have toured the venue for herself because she didn’t even know it existed. Not only did she end up touring the venue, but she ended up booking it for her own wedding day!

Another example that comes to mind is when I posted a video of my best friend and I dancing in public. I received countless comments from viewers sharing how happy the video made them and even how it inspired them to want to live their life more carefree and not worry about what the people around them think!

The power of social media can be so amazing and it’s exciting when I feel like I am able to make a positive impact.

Contact Info:

• Instagram: https://www.instagram.com/caitlinelizaxo/
• Other: TikTok: https://www.tiktok.com/@caitlinelizaxo