We were lucky to catch up with Cadenza The Group recently and have shared our conversation below.
Cadenza The Group, thanks for joining us, excited to have you contributing your stories and insights. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
When Cadenza was born in Venezuela in 2013, we had something most artists dream of: a loyal audience, a familiar market, and a stage that felt like home. We were a contemporary string quartet blending classical instruments with pop, rock, and electronic music, and people loved it. Venezuela knew us. We knew Venezuela.
But at some point, we faced a question that changed everything: What if we said yes to an opportunity beyond our borders?
That first international commitment was terrifying. It meant leaving behind the comfort of a crowd that already believed in us, stepping onto stages where nobody knew our name, and trusting that our art could speak across cultures and languages. We had no guarantees. Just music, instruments, and the conviction that what we had built was worth sharing with the world.
Nearly eight years later, we can say without hesitation, it was the best decision we ever made.
That leap opened doors we hadn’t even imagined. It took us to stages and events across different countries and cultures, and allowed us to connect with audiences who had never experienced string instruments the way we play them. Every new country taught us something. Every new crowd pushed us to grow. What started as a risk became our greatest reward.
Today, Cadenza is internationally established. We no longer perform just for one market, we perform for the world. And looking back, the scariest part wasn’t the risk itself. It was imagining a version of us that never took it.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
We are Cadenza, a contemporary string ensemble originally from Venezuela. We started in 2013 with a simple but bold idea: take classical instruments — violin, viola, cello — and push them far beyond the concert hall. We blend our classical training with pop, rock, and electronic music, and wrap it all in a high-energy live show that people don’t forget.
What we do is perform at weddings, corporate events, festivals, hotel residencies, and private gatherings. But more than entertainment, we create the kind of moment that becomes the highlight of the night. We’ve had the honor of performing at events like the Pepsi Music Awards, and we’ve collaborated with Latin artists who have pushed our creativity in ways we didn’t expect.
What sets us apart is that we bring real musical depth to a format that actually entertains. We’re not background music. We’re the experience.
To anyone discovering us for the first time: we play with soul, we perform with intention, and we genuinely love what we do. That comes through every single time we step on a stage.
How can we best help foster a strong, supportive environment for artists and creatives?
The simplest and most powerful thing people can do is show up — digitally and in person. Follow artists on their platforms, engage with their content, share what moves you. That kind of support costs nothing but means everything, especially for emerging creatives trying to build an audience.
Beyond that, we’d love to see more spaces created — venues, festivals, platforms — where artists actually have the opportunity to showcase their work. When society invests in those spaces, it gives creativity room to breathe and grow. Art doesn’t thrive in a vacuum. It needs stages, audiences, and communities that believe it matters.
Because it does.
Looking back, are there any resources you wish you knew about earlier in your creative journey?
Honestly? The internet. Not just having a presence online, but truly understanding the power of it early on.
In the early years of Cadenza, we were focused on the music — the performances, the arrangements, the shows. And that was right. But looking back, we wish we had invested more intentionally in content creation from the very beginning. Every rehearsal, every behind-the-scenes moment, every performance — those were stories worth telling, and we didn’t always capture them the way we could have.
Social media and digital platforms give artists something that previous generations never had: direct access to a global audience without needing a label, an agent, or a TV slot. That’s extraordinary. We just wish we had treated it with that level of importance from day one.
Contact Info:
- Website: https://www.cadenzathegroup.com
- Instagram: @cadenzathegroup
- Youtube: @cadenzathegroup
