Alright – so today we’ve got the honor of introducing you to Butch Cappel. We think you’ll enjoy our conversation, we’ve shared it below.

Butch, thanks for joining us, excited to have you contributing your stories and insights. One of the toughest things about entrepreneurship is that there is almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?

Going into business with an abundance of information, all bad.

All things dog are learned through experience, or from books, videos, or classes and seminars from experts that have excelled in dog shows or dog competitions of various types.

The one thing wrong with using these experts information and techniques for ‘Guard dog’ training knowledge is the type of dogs used in a guard dog business have not read any of those books, or watched their videos.

Guard dog business success comes from experience and usually several trips to the E.R. Not the usual channels.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As an eleven year old growing up in Louisiana my first job was scooping poop after a dozen or so Coonhounds.

As I tried to move to higher callings I ended up in Amarillo, Texas trying to make my mark as a horse trainer. Problem was my potential customer would see my dog as I pulled into their barn and after watching how my dog acted they’d say something like “Forget my horses , can you get my dog act like that?”

Having grown up watching Rin Tin Tin save Rusty and the cavalry with his great nose and sharp teeth, I aspired to have my dogs be as sweet, social and ferocious as Rinny. I had moved from horses to dogs and ended up in the pet industry repping for the top premium dog food companies of the day.

As a sales rep I called on a Guard dog company, a business I never knew existed, but I did know that I had now found my Nirvana.

Training dogs that could be as sweet as Lassie, but with a Mike Tyson attitude and I have never looked back. I sold my guard dog company in 2020, and moved to Ft. Worth Tx to train dogs for the public and run my Security dog certification and competition sport I call K9Pro Sports.

It was the first and maybe still is only American created dog sport to be accepted in Scandinavia, Europe, and Australia. We closed down during Covid but are jut now planning our re-opening this spring.

My proudest moment is the perfection of my own type of Shepherd dog I call a ‘Western Shepherd” My Foundation sire is truly the dog Rin Tin Tin always wanted to be. He and all of his offspring are the pride of my life. And it seems some things never change because now on this end of my life I find I’m still scooping poop behind a lot of big dogs!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

There is an old country song that goes, “Do what you do, do well son” and that is what I believe keeps me in my business, were every dog owner is an expert

Where do you think you get most of your clients from?

Word of mouth and now, after reading the questions I am not sure if my dog businesses exactly fit your mold?

Contact Info:

• Website: cappelcaniine.com
• Facebook: Cqppql canine
• Youtube: Cappel canine