We were lucky to catch up with Brynn Haley recently and have shared our conversation below.

Brynn, thanks for taking the time to share your stories with us today Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?

When I first started B Haley, I was a stay-at-home mom with no formal experience—just a passion for DIY and a knack for transforming my own home. I was looking for work that would allow me the flexibility to still be present for my kids, especially for school drop-offs and pick-ups. Back in 2021, social media was where everyone shared everything, and a friend who had been following my home projects reached out. She asked if I’d be interested in painting her house to get it ready to sell—and that one message is what launched it all. That and my amazing husband who is my number one fan and biggest encourager.

When I first started, it was just me—and a whole lot of questions. I leaned heavily on YouTube tutorials and the incredible team at my local Sherwin-Williams store to make sure I was doing things the right way. As word spread and I found myself booking projects three to four months out, I knew it was time to hire help. The only problem? I had no idea where to begin.

I made plenty of mistakes early on when it came to hiring. At first, it was basically, “Thank you so much for just showing up.” The construction world is tough—finding someone who consistently shows up, puts in real effort, and takes pride in their work is no small task. And then asking them to do it every single day? That’s a whole different challenge. It’s been a learning curve—but when you find a good one? You don’t let go.

Today, our team is primarily made up of women—and that’s been an intentional choice. I’ve found that women often bring a strong attention to detail and a level of thoroughness that really aligns with the kind of work we’re known for. I actually prefer hiring people who don’t have much painting experience. It allows us to train them from the ground up, without having to unteach bad habits or cut corners.

If I were starting over today, I’d still look for those same qualities—integrity, teachability, and pride in their work—but I’d build out a more structured training and onboarding process from the beginning. It would’ve saved a lot of time (and probably a few headaches), but every step of the way has shaped how we hire and train now. I once was told “slow to hire, quick to fire” and I wish I would have incorporated that from the beginning.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hi! I’m Brynn, the owner of B Haley, a residential painting company built on precision, passion, and people-first service. My path into painting wasn’t traditional—my background is in biology and social selling/marketing—but I’ve always had a creative side and a love for transforming spaces. The journey began when a friend asked me to paint her home to get it ready to sell. At the time, I was a stay-at-home mom juggling DIY projects in my own house and looking for flexible work that let me be there for school pickups and drop-offs. I said yes—and that single “yes” turned into a business I never expected, but now can’t imagine life without.

At B Haley, we focus primarily on residential repaints—whether that’s refreshing a single room or giving an entire home a brand-new feel. Our services include interior and exterior painting, with a specialty in kitchen cabinet refinishing. We prioritize clean lines, solid prep work, and meticulous attention to detail. From helping clients choose the perfect paint color to mopping our way out the door at the end of a project, every step matters—especially when we’re working in homes where families are living during the process.

What sets us apart is more than just the paint. We’re a veteran-owned, primarily female team—which is still rare in this industry. I intentionally seek out women to join our crew, often those without formal experience, so we can train them from the ground up without having to undo bad habits. Our clients consistently notice the difference—not just in the finished product, but in how we treat their home and communicate throughout the process. We’re reliable, respectful, and detail-driven. I always say: we don’t just paint—we create trust and transformation.

We know that finding a dependable contractor can be overwhelming. That’s why we’re committed to making the process as smooth and stress-free as possible. From the first quote to the final walkthrough, we focus on consistency, professionalism, and clear communication—so our clients always feel heard, valued, and confident in their decision.

What I’m most proud of is how far we’ve come. A little over three years ago, I started with zero industry experience and a single paintbrush. Today, B Haley is one of the most trusted painting companies in our area. We’ve built our business through referrals, word-of-mouth, and strong relationships—and that means everything to me.

At B Haley, we believe a fresh coat of paint can do more than change a wall—it can signal the start of something new. Whether it’s a simple update or a full-home transformation, we’re here for the magic that happens when a space finally feels like home.

We’d love to hear the story of how you built up your social media audience?

When I started B Haley, I knew social media was going to be one of my most powerful tools—but I didn’t have a strategy, just a story. I started by posting everything: before-and-after shots, behind-the-scenes moments, even the messy middle of a project. I wanted people to see the real work, not just the perfect reveal. I talked directly to my audience, shared tips, showed off the quality of our prep work, and wasn’t afraid to be myself.

I think what helped build our audience is that it never felt overly curated—it felt human. People connected with the process, with me as a mom running a business, and with the fact that we were growing something from the ground up. Clients started tagging us in their posts, friends shared our work, and slowly but surely, our audience turned into a community.

If you’re just starting to build your presence, my best advice is: start messy, but start. Don’t wait until everything is “perfect.” Be consistent. Show up in your stories. Talk like a real person. Share your wins, but also the lessons learned. Social media isn’t just a portfolio—it’s a relationship builder. People want to know who they’re hiring, not just what you do.

Also: lean into what makes you different. For us, that’s being veteran-owned, female-led, and detail-obsessed. That’s what people remember, and it’s what keeps them coming back.

We’d love to hear about how you keep in touch with clients.

For me, keeping in touch with clients and building loyalty is all about genuine connection. We don’t just show up, paint, and leave—we stay in communication throughout the entire process, and that level of care doesn’t end when the job is done.

After each project, we follow up to make sure the client is still happy with the work, answer any questions, and thank them for trusting us with their home.

Social media has also been a great way to stay connected. We often share project updates, behind-the-scenes moments, and even little life updates—which keeps our audience engaged and reminds past clients we’re still here if they need us again.

What really builds loyalty, though, is consistency. When people know they can count on us to be respectful, detail-oriented, and easy to communicate with, they don’t just rehire us—they refer us to friends and family. And that word-of-mouth support is something we never take for granted.

We’ve worked hard to create a brand that feels approachable, trustworthy, and professional—and that’s what keeps people coming back.

Contact Info:

• Website: https://bhaleypainting.com/
• Facebook: https://www.facebook.com/share/1HdnLuYzaS/?mibextid=wwXIfr

Image Credits

The professional ones were done by Kayleigh Ross Photography.

Everything else was done on my personal phone.