Alright – so today we’ve got the honor of introducing you to Bryn O’Reilly. We think you’ll enjoy our conversation, we’ve shared it below.

Bryn, looking forward to hearing all of your stories today. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

The one thing I’ve learned about scaling a business is constant and it’s never easy. As the founder of Braven Creative, I can attest to the fact that it’s a never-ending journey. Being in the throes of this process has given me a new perspective on success. It’s easy for people to assume success happens overnight or that a successful person “got lucky”, and I can assure you that is not the case.

It’s a process that requires you to embrace change, learn new skills, and take risks. Those three things are scary to do and they require effort beyond what you are already doing and comfortable with.

The most integral part of scaling for Braven was cutting back. Sounds counterproductive, right? There came a point when I realized I needed to put my vision for the future first and get rid of the work and clients that did not fit that vision. I made the decision to reduce our client list from 11 to just 5, a pay cut was less important than keeping my team and my energy to working on our foundation to make room for growth that was more aligned.

In just two months, we signed our biggest client to date and they were a perfect fit for us. Scaling is not one goal, it is not just revenue or volume, it’s also scaling your vision and your skills. There will always be something that needs to be scaled and it takes perseverance to see it through. Even when the road ahead seems long and uncertain, if you are passionate about the work and celebrate the success you have along the way, you’ll always be scaling— and that’s a good feeling!

Bryn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started out as a freelance graphic designer, and have since evolved into the owner of Braven Creative. Over time we have developed our method for offering specialized marketing solutions for e-commerce brands we feel passionate about. It’s exciting to help our clients stand out in today’s competitive online marketplace and reach their target audiences with maximum impact!

Because of my design background, we prioritize creativity and expert design in all our projects. Our branding skills in combination with our creative marketing ideas are what our clients are most drawn to. Recently, a client shared with me that we are the first agency that truly listened to them and took the time to understand their unique identity. This really meant a lot to me because I strive for Braven to be a partner our clients can trust.

Through our personalized approach, Braven Creative has earned a reputation for delivering outstanding results that help our clients achieve their goals and allow them to focus on other areas of their business.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Everyone can understand the pressure of competition. But I think when you are a creative, handling that pressure gets more complex. Without even knowing it, we are all absorbing higher and higher levels of content creation just by scrolling on Instagram and that can feel very daunting to those who create content for a living!

I know from experience, it’s easy to feel insecure when posting your work and a lot of that comes from the level of competition and seeing all of the amazing work people are posting daily. It’s important to remember that if you are proud of your work—show it off. Putting your unique self out there is inspiring.

How do you keep your team’s morale high?

My advice for managing a team is to remember that each member plays a significant part in the overall picture. Being open and honest with what you envision for them and the business sets goals for everyone to work toward.

Once you get past the point of personally managing all team members, put someone or several people in place to keep a pulse on morale. A huge part of that when in a creative field is making sure team members aren’t experiencing burnout from repetitive tasks or overworking.

Contact Info:

• Website: www.bravencreative.com
• Instagram: https://www.instagram.com/bravencreative/
• Linkedin: https://www.linkedin.com/in/brynoreilly/