We’re excited to introduce you to the always interesting and insightful Bryce McKinley. We hope you’ll enjoy our conversation with Bryce below.

Bryce, appreciate you joining us today. What did your parents do right and how has that impacted you in your life and career?

Oh wow – My parents worked! And they worked Hard always!

They taught me that hard work and a great work ethic was important!

Through that though, they also showed me, probably unknowingly, the importance of making time for important things like family a priority!

Matter of fact, they still are working to this day when they could or should be retired!

watching that from a distant as an adult drives me to make sure that my time is kept sacred and to spend it with those i love, not always working but managing the balance between work and family!

Doing so, has allowed me the ability to have deep and meaningful relationships with my children and wife, that i might now have had before or if I worked like them – All The Time!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Wow where do I start?

For over 20 years I have been flown into some of the biggest corporations to fix sales teams and teach people how to have
better conversations that result in bigger sales that close more often.

I discovered, refined, and perfected the conversation in a way that builds trust and gets prospects to open up that no one else has figured out.

Conversations that have complete strangers thanking me for contacting them, time and time again!

I focus on a dead simple processes that you can use immediately and see results in your very next sales conversation.

You’re going to leave a conversation with me with the skills and confidence to transform your life.

All you have to do is trust the process!

How about pivoting – can you share the story of a time you’ve had to pivot?

I successfully sold a few companies prior to the mishap I am about to reveal… So going into a new partnership was normal and exciting.

But, a few years ago at a conference while networking I ran into a fan boy, so I thought, but in reality I later found out that he and his posse of friends weren’t much more than a handful of washed up wanna be entrepreneurs that prey on the next victim.

They were great at getting in the door and making their dreams or vision sound great, but the problem was they could not execute.

Here’s the real kicker though, because as a “successful” person You Learn to pivot and or Take Ownership of the decisions you make….. And I have had to do just that!

I Acknowledge that while I didn’t quite know what they were “thinking they would do”, it didn’t feel right and I take full responsibility for the fact that I let them stick around a lot longer than I should have.

Maybe I was naive or maybe i seen their potential, not sure, But I fully own the fact that those relationships drained me, my company, and a lot of relationships associated with the business and I had to shut it all down.

Now the pivot…. I took what i learned and formed some very strategic and long lasting alliances and Now in half the time they took to sink that previous venture
– We Are Thriving and doing massive things in the Real Estate and AI space, that some would only dream of…

So blessed to have learned the lessons I did and have the team I do!

Let’s talk about resilience next – do you have a story you can share with us?

I remember the moment vividly.

The night was hot, the air was dense, my emotions were raw and ragged. I had used my gun before and never had it
jammed, and it has never jammed since. But on that night, as I sat in the front seat of the car that had become my home, with my infant son sleeping in his car seat behind me, the gun I had pointed in my mouth jammed.

Not once, not twice, but three times!

It was close to two in the morning and I had pulled out my gun to do the unthinkable. Parked on a busy street on the north side of McKinney, Texas, to make sure that someone would find my son in the morning, I had succumbed
to my breaking point.

The late-night hour had the streets eerily quiet which allowed me to perform my task. Nearby was a water tower with a patch of trees and woods behind it.

For months I had been parking back behind the tower, away from the passing traffic so my son and I could sleep there undetected.

We were homeless! My car had become our home, and concealed behind the
imposing structure, we were never hassled or bothered there.

I had attempted to stay in shelters, but my son, just a few months old, didn’t do well in shelters so staying in my vehicle was easier. We had spent several months sleeping behind the water tower leading up to the night my gun jammed.

That fateful night in September, I had just gotten off the phone with my brother. We had been discussing starting a new business together. We were both feeling good, on a high note; we were positive about the opportunities that could come.

But within 20 minutes of hanging up the phone, my mindset shifted back to my current and desperate reality; homeless, penniless, and in a brutal custody battle with my son’s biological mother. Months of court battles and lawyer fees
had burned through my savings and sunk me deep into feelings of giving up.

Life had hit me hard, my world was crumbling, and everything going forward felt too difficult to overcome.
With only 32 dollars left in my pocket, I used a tattered piece of paper to write a tearful letter to my son. I also wrote a letter
to my mom, saying I was sorry and asking her forgiveness. Then, I parked my car on the busy street, knowing that somebody would find it, find my son, and find his mother’s contact information in my letter.

Like a robot on autopilot, I pulled out my gun, put it in my mouth, and as I pulled the trigger, it jammed.

A lot happens to a man in that moment; memories, priorities, purpose, regrets, anger, sorrow, and the fragmented feelings of God all come rushing in within seconds.

With my life flashing before me, I was instantly reminded of my childhood. I grew up unlike most kids, in a very strict and cult-like religion.

There were a lot of man-made doctrines and heavy persecution if things were
not followed.

Despite the strict disciplines, I did learn a great work ethic and high moral values. When I was 11, my parents separated and my mom moved out of the cult and into low-income housing in the projects.

Like every kid my age in that environment, I got involved in gangs, drugs, and violence.
Life was in disarray constantly and growing up fighting to survive was extremely difficult.

Between 11 and 17, I fathered a beautiful daughter yet got arrested and put in handcuffs more times than I can count. Not yet 18 and still considered a minor,

I was fighting a hefty criminal case. I was facing multiple felony counts of manslaughter, drug trafficking, and conspiracy charges. It was not my finest hour and I knew my life and my future were on the line.

Except, God had another plan for me. All but one misdemeanor was dismissed and I was
acquitted.

I got to walk out of the courtroom with time served and was released into my uncle’s care.

My uncle, unimpressed with my lifestyle, grabbed me by my ear and took me to live with him miles away in Davenport, Iowa. My uncle was a businessman and entrepreneur. He immediately had me changing my unfavorable habits by putting me to work.

He taught me how to show care and attention to both myself and my potential, by detailing cars at his
car dealership.

There, working alongside him, I fell in love with the automotive industry. I saw how the cars created value, how the salesmen offered a service, and the customers bought what they wanted to fulfill a tangible need.

A few months later, in the middle of a wintery blizzard, none of the other salesmen showed up for work. It was the middle of December, and there was no action at the dealership, and that’s when my uncle said, “If you can sell a car today,
I’ll put you on the sales team next week.”

It was my chance to put into place all that I had learned and shift my life from where I was to where I wanted
to be.

That day, with only guts and gumption, I sold three cars! I was on fire!

The next day, I went through the phone book, cold-called people, reached out to those who were scheduled to come in for oil changes … and got them to book a sales appointment with me. One thing led to another and more often
than not, that sales call converted them into buyers.

That is when I learned a powerful life-changing lesson of sales; selling is a
service. I saw how mastering the art of conversation and sales — is a service!

With that new entrepreneurial mindset, I became unstoppable. From age 18
to 21, I began dominating the market. In just two and a half years, I became the number one car salesman in the world! Yes the WORLD! Ford Motor Company™ recruited me out of my dealership with a multi-million dollar deal, and had me traveling to struggling dealerships and/or new dealerships where I would com ein and help overhaul, hire and train new teams!

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