We caught up with the brilliant and insightful Bryce Greene a few weeks ago and have shared our conversation below.

Bryce, looking forward to hearing all of your stories today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

I began dancing later than sooner. After years of other competitive and sporting pursuits, I took dance lessons to start a new hobby. The hobby became a passion, and that passion became a profession. If I would have known then how much enjoyment dance could bring, I would have certainly started sooner. Still, there’s no good strategy to accelerate the learning because it’s not just a mental exercise. Dance is also an emotional and phyical endeavor, but none of those are in any particular order. The most essential skill to a developing dance professional is not really a skill. It is a passion.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My enthusiasm for sport and fitness took a twist in my late 40’s when I started dancing. I played basketball in high school and college and continued that interest in recreation and church leagues. In search of a lower-impact sport, my wife and I looked for a hobby we could pursue together. Partner dance was it!

In 2014, I began my journey in competitive dancesport on the UCWDC (United Country Western Dance Council) and ACDA (American Country Dance Association) circuits. I’ve won six Country Dance World Championships and several other ACDA National Championships.

I am energized by the opportunity to teach and coach, and dance is a perfect outlet for that passion.

When not dancing, I enjoys time with my wife, children, grandchildren, and fur-buddy, Copper.

What do you think is the goal or mission that drives your creative journey?

Brand clarity vs. brand confusion drives my work with clients. Many understand the value of an “elevator speech”–concisely and clearly describing your product or service, and your ideal customer from the time the elevator doors close to the time they re-open on another floor. Digital branding should be that way. From a moments glance, customers should know exactly what you offer and how much better off you’ll be with it than without it.

We’d love to hear a story of resilience from your journey.

I seldom get it right the first time. Even with my best efforts, I seldom understand a client, their product, or their business on my first pass at their website, social media accounts, or other brand assets. There’s a lot of three-way conversations before me and my clients get to the brand clarity. Ask me about that three-way conversation . . .