We recently connected with Mack Roberts and have shared our conversation below.
Mack, looking forward to hearing all of your stories today. Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?
When first launching Mack Delfino Agencies back in 2016, I had assembled a small team off the strength of people believing in my vision. However, at that time as I was just a rookie entrepreneur with a bunch of big ideas. I had no clue what to teach, how to teach or get people to flat out be me! Eventually, I learned that understanding your why is one of the most important things to know when starting a business. Once I had clarity on my overall goals and how my business was to operate it became all the more easier to identify prime candidates to join my team and I could effectively transfer my knowledge and skills to them all while building a solid genuine business relationship.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Mack Delfino Agencies is a multi-platinum global marketing agency geared towards developing upcoming artists and promoting quality music of today. They provide targeted SEO marketing campaigns to help build your fanbase and generate monetizable streams as well as provide PR campaigns to get you featured in major magazines, blogs and even radio!
Mack made his debut in the music industry in 2016 and has obtained an insane amount of accomplishments. Mack has joined forces with Multi-Platinum Management company Best Kept Secret as Director of PR, A&R and Management and is already known for 2 platinum records including icons Ayo & Teo, Busta Rhymes and YSL B SLIME featuring OG Parker. To add to his success, Mack has developed business partnerships with over 36 entities to date including Team John Hill led by CEO John Hill a grammy nominated songwriter and producer who has worked with icons such as R Kelly, H.E.R Story, Chris Brown and several others. This is a huge deal for Mack Delfino Agencies as this has created a direct partnership with Mi5 Universal. The possibilities of getting artists record deals has become certain.
Mack has even more to celebrate as he has been given the title, “Co-Executive Producer” for a movie by Detroit rapper, Young Ra called, “Makin It” featuring legendary actor Clifton Powell, better known as Pinky from his role in the movie Friday After Next and legendary actor Tray Chaney who is featured on HBO TV series The Wire and Saints & Sinners. The movie is expected to be released early April of 2022.
Climbing the corporate ladder, Mack has acquired astronomical resources to help upcoming artists and celebrity artists scale their brands having all the vital pieces to execute huge strategic plays. “We are always looking to implement more digital strategies to help push us in the right direction” Mack mentioned in his recent live radio interview with Hot 107.5 Detroit.
Speaking of digital strategies, Mack has allied himself with Eesean Bolden, Sr. VP of A&Rs at Warner Music Group as a digital strategist on the Culture Jam team founded by Kawhi Leonard of the NBA. Mack is currently engaging in conversation with some of the biggest influencers around the world in order to create trends on TikTok for songs off Culture Jams VOL.1 project. Looking forward to the release of VOL.2 during AllStar Weekend in Cleveland this February, Mack made a genius move by pulling Culture Jam into his latest project which is putting together the celebrity event for AllStar Weekend 2022.
Can you tell us about a time you’ve had to pivot?
With one of the biggest global epidemics in history, Covid-19 being in full effect, so many people had to make drastic life changes. For those of us in the music industry, we took it pretty hard. From going out to meetings to connect with business partners and curating events, everything took a turn and I had to increase focus on a digital scale. Fortunately, Mack Delfino Agencies functions digitally but I had to find a way to still maintain the feel of a normal world while coming up with solutions for many problems and inconsistencies several artists around the globe faced. I had to shift to the role of an educator to effectively redirect clientele to invest more into digital services with digital continuation rather than real world mobility.
How did you build your audience on social media?
Building an online audience is no easy task. For me, it came down to 3 really important elements. 1. Content 2. Credibility & 3. Relevancy. Having these things in mind while developing a strategic digital rollout insures strong engagement. Having expertise in the music industry, I made sure to create content that was informative and helpful to the overall growth of an upcoming artists career. Tips & tricks for scaling their brand, establishing an online presence and more!
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