Alright – so today we’ve got the honor of introducing you to Bruselin Davis. We think you’ll enjoy our conversation, we’ve shared it below.
Bruselin, thanks for joining us, excited to have you contributing your stories and insights. What do you think it takes to be successful?
Success is a concept that is different for every person. Whether it means having a great career, a home or a family, success is something everyone strives to achieve. It makes you feel proud, it gives you excitement, and it lets you know you have made an impact in a competitive world. Success is not something you attain without putting in the effort, however. It is a mindset you must adopt to accomplish your goals and grow as a person, and it takes hard work.
Bruselin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Ok alittle about myself….. I am a college graduate. I majored in Health Systems Management. I am the first in my family to received a bachelor’s, which I know they are so proud of. I am currently working as a Business Analyst for a healthcare company here in Atlanta. While working my 9 to 5 I also run B’sWaxx which specializes in lip care products and I am the co-owner of PupsRUsATL. My business partner Quashawn Ramsey is the Founder/CEO. I am the Marketing Director for PupsRUsATL and I handle all of the marketing, social media and advertising aspects of the company.
Being my own boss was the ultimate inspiration. I noticed many people becoming creative and starting businesses during the pandemic. When times get tough, people get entrepreneurial. It’s true — recessions in the United States are typically marked by increases in entrepreneurial activity. Even still, last year was special. When COVID-19 forced furloughs, lay offs, and business closures, people responded by starting small businesses in waves.
While passion for your product or service, and capitalizing on market needs are always motivating for me, there’s perhaps no better perk to owning a business than being your own boss.
I opened B’s Waxx by Bruselin a year before the pandemic. I had to reconfigure my business mode. My new business model was shaped by the demand and supply shifts relevant to my industry.
I was very fortunate and bless to have both companies survive through so many unplanned predicted barriers in the last two years.
How did you build your audience on social media?
You have to start with a plan. It’s easy to get started using social media for business purposes. We all use social media in our day-to-day lives, so there’s a level of comfort with the tools. It doesn’t cost anything to create a Facebook Page for your business, or start posting on Instagram, or create a presence on Twitter.
But before you leap in feet first, remember: every good business strategy starts with a good plan. Yes, you can use social tools for free. But the time and effort involved still represent an investment in your business.
Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to know if you’re getting a return on that investment.
Take the time to create a social media plan upfront. This ensures all your social efforts support specific business goals.
Don’t make assumptions about where your audience spends their time online.
Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But the data shows that nearly a quarter of Facebook users are aged 18 to 24.
Any advice for growing your clientele? What’s been most effective for you?
Understanding the competitive industry I work in, developing powerful strategies and solutions. Generate interest—and new customers—by publicizing your expertise in your industry. Using social media as a tool and getting new and current customers to engage and enjoy participating in your growth and exposure.
Contact Info:
- Website: https://www.bswaxx.com/
- Instagram: https://www.instagram.com/bs_waxx/?hl=en
- Facebook: https://m.facebook.com/pg/bswaxx/videos/
- Youtube: https://m.youtube.com/channel/UCsxM1Q3WHVzZH3vTuNqbdig
- Other: IG: https://www.pupsrusatl.com/ IG:https://www.instagram.com/pupsrusatl/?hl=en IG:https://www.instagram.com/blinblasian/?hl=en
Image Credits
Bruselin Davis