Alright – so today we’ve got the honor of introducing you to Brooke Wester. We think you’ll enjoy our conversation, we’ve shared it below.
Brooke, appreciate you joining us today. Can you tell us a bit about who your hero is and the influence they’ve had on you?
My parents are definitely my heroes! My entire life my mom has always told me to do unto others as you would want done unto you. I’ve carried this mindset with me through my life, and I truly believe that kindness can take you very far in life. She also raised me to be strong and independent. My dad has instilled the drive & passion in me to not take no for an answer when it comes to my goals and dreams. He reminds me to be confident in myself, and to go for the things I want in life. They both push me to be the best version of myself, and are my biggest supporters. I don’t know where I’d be without them!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My story really all began with a passion for creativity. Since a young age, I have always felt like I was put on this Earth to create, entertain, connect with others and lead.
After I graduated college, I moved to Denver and got a job as an account manager at a payroll software company. This joy quite literally sucked the life out of me almost instantly! However, I feel grateful for the job because it taught me a lot about communication and hard work, but also taught me what I DID NOT want to do for the rest of my life. Once the pandemic hit, I decided it was time to do the things I told myself I didn’t have time for before.
I created my social media pages with no expectations, I just wanted to share my passion, connect with others and create content to see who it resonated with. I found my content niche in beauty, skincare, self-care, wellness and lifestyle. I am now considered a microinfluencer and I have built a very niche & engaged community who turns to me for recommendations, inspiration, etc. Content creation has been a creative outlet, and has also now become an additional stream of income for me as well. You can find me on Instagram & TikTok at @brookewbeauty!
I also started a social media marketing business, Brooke W Media, in 2020. I studied advertising & promotion at Western Michigan University, which is where I first discovered my passion for social media marketing. I struggled to find a job in my field, so I took matters in my own hands built an online business from the ground up.
I now hold a full-time job as an Influencer Marketing Manager at Blue Wheel Media. I have been working here for 1 year now and I absolutely love it. I started at Blue Wheel Media as an Influencer Strategist, and in just 9 short months I was promoted to Team Lead! I now oversee our incredible team of influencer specialists, help out clients optimize their influencer marketing strategies, and run campaigns on their behalf.
I also freelance part-time and help my clients with all things social media! A few of my main focuses are PR Management, Social Media Management, Content Creation & Social Media Strategy. I now can say that I LOVE what I do and feel so proud of myself and how far I have come.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think I built my reputation in the industry in a few simple ways. I am persistent, motivated, continuously educating myself, networking and prioritizing communication. When I struggled to find a job in my industry, I became extremely knowledgeable in the industry and didn’t just give up and assume I wasn’t good enough. Instead, I stepped up to the plate and built my own experience from scratch. I now believe that my professional background & experience speaks for itself.
What’s been the best source of new clients for you?
Definitely word-of-mouth! There is nothing more powerful than a client/past client recommending you to others. The best part – it’s free!
Contact Info:
- Instagram: https://www.instagram.com/brookewbeauty/
- Other: https://www.tiktok.com/@brookewbeauty?lang=en
Image Credits
Raechel Marie Photography