We caught up with the brilliant and insightful Brooke McKeever a few weeks ago and have shared our conversation below.

Brooke, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Being an eager entrepreneur often means hearing the mantra ‘Build it, and they will come.’ But what if you’re in a field that doesn’t even exist yet? That was the risk I willingly embraced. My journey began with the belief that the technology that helped me heal from a traumatic injury could benefit others as well. Convincing skeptics and facing doubters wasn’t easy.

The greatest challenge was gaining recognition in the medical community. Patient trust often hinges on doctor recommendations. Over time, more healthcare professionals have embraced light therapy, and this has boosted trust in our treatments. We’ve even expanded internationally, with our devices in hospitals abroad.

The moral of the story is to believe in yourself, take calculated risks, follow your intuition, and persist when the odds are against you. We’re here to help those in pain or in need of healing. Book a consultation today and discover the potential of light therapy. Risk versus reward—sometimes, it’s life-changing.

Brooke, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

At UltraRed Light, we offer therapeutic PBM sessions, rent FDA-approved LightMD PBM systems, and sell them to medical professionals and clients nationwide. We’re passionate about providing soothing, safe, and effective light therapy to help people regain their quality of life.

How’d you build such a strong reputation within your market?

I’ve built my reputation within our market through unwavering dedication and a deep commitment to both my clients and the art of intuitive healing. While I didn’t invent the incredible LightMD Mark II device (kudos to Dan Schell), I consider myself a pioneer in the field due to my extensive experience, which predates most devices on the market since 2021.

Our commitment to safety and efficacy with the LightMD Mark II devices, backed by extensive research and testing, has earned us the trust of our local community. We’re incredibly grateful for our wonderful clients who have experienced the physical and emotional benefits of our therapy and enthusiastically share their stories with friends and family.

At UltraRed Light, we ensure that every client, whether they walk into our Newport Beach location or visit our website, feels they are in expert hands. Our strong online presence and positive reviews, along with a blend of commitment, product excellence, and an unparalleled customer experience, have contributed to our strong reputation.

If you’re looking for pain relief, recovery, or improved well-being, we invite you to explore what UltraRed Light has to offer. Your journey to a pain-free life, free from medications, starts here. Visit our website to learn more or set up an appointment.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

Firstly, understanding the customer’s journey is paramount. At UltraRed Light, we begin with an enticing introductory offer, followed by tailored session packages. Some clients have endured chronic pain for years, while others face new injuries. Our therapy is effective, but realistic expectations and a clear path to improvement are crucial. Meeting customer needs at each stage fosters loyalty and enhances their overall experience.

Effective communication is another cornerstone. In an emerging field like ours, education plays a significant role. Simplifying complex concepts helps demystify therapy and encourages more people to try it.

A robust marketing strategy is vital for brand recognition and trust. We combine word-of-mouth referrals with online and offline advertising, reaching our target audience where they are most receptive.

Lastly, adaptability and agility are essential. The market evolves, and staying ahead of trends and technology ensures competitiveness. Our 93% retention rate results not only from effective treatments but also from our ability to adapt and provide what our customers seek.

Contact Info:

• Website: https://www.ultraredlighttherapy.com
• Instagram: https://www.instagram.com/ultraredlight/
• Facebook: https://www.facebook.com/ultraredlight
• Linkedin: https://www.linkedin.com/in/brookeluciano/
• Youtube: https://www.youtube.com/channel/UCQ05jHrEuaOlzQx9z_1UX9Q
• Yelp: https://www.yelp.com/biz/ultrared-light-md-corona-del-mar-3?osq=ultrared+light&override_cta=Request+a+Quote
• Other: https://www.bbb.org/us/ca/corona-del-mar/profile/health-and-wellness/ultrared-lightmd-1126-1000062378

Image Credits
Kerrick Williams Brooke McKeever Jeff McKeever