We caught up with the brilliant and insightful Brook Choulet a few weeks ago and have shared our conversation below.

Hi Brook, thanks for joining us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

When I was completing my general psychiatry residency at the University of Arizona Phoenix College of Medicine, I knew I wanted to create my own concierge practice where I could provide patients with unhurried visits, contact between sessions as needed, and exceptional mental health care. I founded Choulet Wellness: Scottsdale Concierge Psychiatry & Therapy in 2020 and Beverly Hills Concierge Psychiatry in 2021. As of August 2024, Choulet Wellness and Beverly Hills Concierge Psychiatry are rebranding to Choulet Performance Psychiatry™. Throughout this process of building businesses, I have learned a lot on the way and still have more to learn. I would encourage any young professional to strive to be resilient and adaptable. Owning and running a business does not always go according to plan, so it’s essential to keep a future-oriented, growth mindset.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am thrilled to announce the rebranding of our clinics, as of August 2024, into the same brand name: Choulet Performance Psychiatry™, the premier destination for mental excellence. In today’s demanding professional landscape, mental clarity and resilience are essential. At Choulet Performance Psychiatry™, we provide the tools needed to support our patients to maintain their edge and achieve sustainable success.

At Choulet Performance Psychiatry™, we are revolutionizing mental health care for today’s professionals, and their families, through a deep understanding that achieving mental excellence is key. Our board-certified psychiatrists and licensed psychologists aim to optimize mental health and enhance performance for individuals seeking to elevate their potential in life.

We are committed to providing personalized, evidence-based care that goes beyond traditional psychiatry, addressing the unique challenges and demands of our clients’ lifestyles. Through innovative treatments and holistic approaches, we empower individuals to achieve sustained mental clarity, resilience, and success in every aspect of their lives. With a focus on accessibility and discretion, we provide flexible scheduling and virtual consultations, ensuring our clients receive the highest standard of care without compromising their busy lifestyles.

Choulet Performance Psychiatry™ has locations in Scottsdale, Arizona as well as Beverly Hills and San Diego, California.

How about pivoting – can you share the story of a time you’ve had to pivot?

This current stage of our business is a perfect example! While we grew our reputation under the name Choulet Wellness, it has become clear that we’re well-known in the niche of sports and performance psychiatry and therapy. To clarify, we do not only see athletes, but rather all high-performers and people who are seeking to elevate their performance in all facets of life. Over the past few years, I saw a trend in what we do and who we help: we guide our patients to optimize performance in all areas of life, enhancing overall life satisfaction. By offering a concierge model without recurring fees, we empower individuals to achieve their full potential in both their personal and professional life. I saw it fitting to rebrand our clinic with a clear name and message to showcase what we do and what our patients can expect.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Being authentic! To me, authenticity is key. My genuine commitment to my patients’ well-being and my passion for their success have always been at the forefront of my practice. Both in my practice and outside of the office, I stay transparent and build authentic relationships with those around me.

In addition, I am an active writer for Forbes and Psychology Today, which helped me share my insights and expertise. This has allowed me to expand my reach as a leader in the field of Sports & Performance Psychiatry.

Contact Info:

• Website: http://www.chouletperformance.com/
• Instagram: http://www.instagram.com/chouletperformancepsychiatry
• Facebook: https://www.facebook.com/chouletperformancepsychiatry
• Linkedin: https://www.linkedin.com/in/brook-choulet
• Youtube: https://www.youtube.com/conciergepsychiatry
• Other: https://www.brookchouletmd.com

Image Credits

James Patrick Photography
Katie Levine Photo