Alright – so today we’ve got the honor of introducing you to Brody Williams. We think you’ll enjoy our conversation, we’ve shared it below.

Brody , thanks for taking the time to share your stories with us today What do you think matters most in terms of achieving success?

I think the main thing is not having the word quit in your vocabulary. Failure isn’t a bad thing. Afterall, if you’re failing, that means you’re doing, which is always better than standing still and watching life speed by. Failure is a great teacher in educating you on what to do/what not to do, preparing you for the next opportunity that may present itself. Think of it as a stepping stone to your next success.

But quitting, there’s nothing to gain there, no lesson there, other than you gave up. So many people stop right before things begin to get really good. If they just continue to trek up that mountain, theyd realize just beyond line of sight is the peak, and then it’s downhill from there.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I launched Backwoods Beard Company after leaving a corporate health care position as the wellness coordinator for the local hospital. Prior to that I was part of a Physical Therapy team as a rehab aide and wound care technician. I’ve always wanted to help folks and have always focused my career on roles that allowed me to do so. Launching the beard company was no different. In 2015 I was getting burnt out in the corporate health care world, and needed change.

I had left my role at the hospital and started growing my beard out and making some products for myself. After letting a few friends try what I was doing, they were very vocal that I was on to something good and should pursue it further. After lots of planning and research, and a lot of networking, that’s what I did, I set up an LLC and in 2015 Backwoods Beard Co was born.

We formulate all of our own products. Aside from ordering raw ingredients, we don’t have any outside manufacturing. All of the products were designed by us, thoroughly tested and launched. Brand identity and logo design were also in house.

I wanted to differentiate from the normal chest beating, tough guy branding. I wanted to build a community, where regardless of what style of beard, or what stage of growth, people could feel welcomed and be heard and helped in creating a beard care regimen for themselves or be able to knowledgeably shop for the special beard in their life. Our products help alleviate common issues men face with growing a beard, such as: beard itch, dry skin, and coarse, dry, untamed beard hair.

I also wanted to be able to support people beyond our products. I don’t like taking credit for trying my best to be a compassionate human, but it’s important to note that this company has allowed us to connect and support other businesses through donation, veteran organizations, educational programs, as well as donating and raising awareness for medical patients who needed financial assistance during some of their darkest times. This has built deep friendships with the people I’ve connected with through these outlets. Like I said, community… it really is the brightest light and core of what we do,

How’d you build such a strong reputation within your market?

I spent a lot of time pre-launch networking with a lot of social media and tv personalities as well as sports athletes. I knew if they told their base about us, it would give us instant credibility and trust to expand our reach to hundreds of people in short time.

Some of the people we worked with include: Dave Canterbury from the Discovery Channel and National Geographic, Tom Oar from History Channel’s Mountain Men, AJ Styles (WWE), Antonio Gibson (#24 Washington Commanders-NFL), Luke Combs (country music singer/songwriter), James Storm (Impact Wrestling), actor Nick Offerman and his woodshop team; and many many more.

All of these collaborations were unpaid and these folks had no obligation to share our company and products.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Our customers have the ability to create accounts for easy access to reorder. This allows us to track our most frequent buyers. Often we will include new products with those customers orders, giving them first access before those items go live in our shop. Customers can also opt in to email marketing where we occasionally send out special discounts, updates and tips/advice on best use practices.

We have a 100% satisfaction guarantee as well. If a customer receives a product and say they don’t like the way a certain scent smells or perhaps their partner doesn’t, if they are willing to ship it back to us within 48 hours we will either replace the item with a similar item of their choice or give them a full refund. No hurdles. No hassle.

We also respond very quickly to customer emails and messages. Making your customer feel important; that their time and money is appreciated is key in customer service, building strong relationships and of course, brand loyalty.

Contact Info:

• Website: https://www.backwoodsbeardco.com
• Instagram: https://instagram.com/backwoodsbeardco
• Facebook: https://www.facebook.com/backwoodsbeardco