We caught up with the brilliant and insightful Brody Newton a few weeks ago and have shared our conversation below.

Brody, appreciate you joining us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Corporate America often gets it wrong by putting the bottom line above the employee and customer experience. For a long time, I fell into that trap myself—it was all about the numbers, squeezing every ounce out of the day to hit financial targets. But what I’ve realized, and what many companies miss, is that this approach is short-sighted. When employees feel like just another number or a cog in the machine, their engagement drops, and it shows in the customer experience and overall business performance.

In 2022, we decided to take a different approach in my companies. We shifted our focus to improving the employee experience, making it our top priority. The results have been remarkable. Not only are our employees happier and more engaged, but that positivity has also improved the customer experience. Over the past two years, we’ve doubled our gallons and sales without adding a single employee. By fostering a better work culture and putting our team first, we’ve become more efficient and exceeded sales expectations we never thought possible with our existing workforce.

This shift proved a critical point: when you invest in your employees and create a culture where they feel valued and supported, they’ll invest back into your business. Corporate America often overlooks this, focusing too much on short-term profits at the expense of long-term growth and sustainability. But the truth is, putting your people first doesn’t just make for a better workplace—it drives results that speak for themselves.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Brody Newton, a family man, business leader, and entrepreneur with a passion for helping others succeed. My journey into business began with a focus on traditional success—hitting numbers and growing the bottom line. But over the years, I’ve learned that true growth happens when you put people first, whether it’s your employees, clients, or community. This shift in perspective has shaped not only how I run my businesses but also how I coach others to lead and grow effectively.

I’ve been fortunate to own and operate multiple businesses, from a family-owned propane company to a batting cage facility, and I also run an online business coaching program. In coaching, I specialize in sales, leadership, and culture-building, helping small and medium-sized businesses overcome growth challenges. My work focuses on actionable strategies that empower leaders to transform their organizations, build thriving teams, and achieve long-term success.

What sets me apart is my emphasis on people over profits. In 2022, I made a pivotal decision to prioritize the employee experience in my companies. The results were astonishing—we doubled our sales in two years without increasing our workforce. This reinforced a powerful belief: when you take care of your team, everything else falls into place.

I’m most proud of the culture we’ve created within my businesses and the lives we’ve impacted. Whether through my companies or my coaching program, my goal is always to help people unlock their potential and achieve growth that’s meaningful and sustainable.

For those who follow my journey or consider working with me, here’s what I want you to know: I believe in solutions that create lasting impact. Whether it’s helping businesses scale, coaching leaders to develop stronger teams, or creating positive work environments, my focus is on strategies that work in the real world. My goal is to leave every organization, team, and individual I work with better than I found them.

Let’s talk about resilience next – do you have a story you can share with us?

In 2013, I was making less than a teacher’s salary and traveling constantly. My wife and I had just had our second child, and we knew we wanted to be closer to family. Financially, we were at rock bottom—literally $0 to our name and drowning in credit card debt. “Scratching by” doesn’t even begin to describe it.

Then, I got an opportunity to interview for a position that would pay me over six figures and completely change our lives. After getting the approval from the Senior Vice President (SVP) of the company, I was told I needed to do one final interview with the CEO. The problem? He was constantly traveling and didn’t seem to have the time.

After weeks of waiting, I decided to take matters into my own hands. I called the CEO directly and asked when he could meet. He told me he didn’t know and that he’d be flying out of Baton Rouge the next day. I asked, “If I’m at the airport tomorrow, would you give me 10 minutes?” He laughed and said, “Sure.”

I didn’t know what time his flight was, so I used our credit card to book the earliest flight to Baton Rouge and the latest flight back. I sat at the airport all day, waiting. When I finally saw him walking to his gate, I approached him, introduced myself, and asked if we could sit down for a quick chat.

We sat at a table and talked. At the end of the conversation, I used some of my sales training and asked, “Is there anything that would make you hesitate to move forward with hiring me?” He said, “Nope, I’ll call the SVP on the flight.”

I replied, “I’ve got his number—let’s call him now.”

So we did. Right there on my phone, the CEO told the SVP, “He’s got it. Get him started.”

That moment was a turning point in my career. It gave me the financial stability I had always dreamed of and set my family on the path we needed. Taking that risk, betting on myself, and showing up when it mattered most made all the difference.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

I once had a prospect who clearly wasn’t interested in what I was offering. Every time I handed him a business card, I could tell he was irritated, and it felt like my efforts were going nowhere. I decided to take a different approach.

On my next visit, I brought him a small trash can with a label on it that read, “For My Business Cards.” I handed it to him with a smile and said, “Since you’re not a fan of my cards, I figured I’d make it easier for you.” He looked at me, surprised, and then burst out laughing.

That moment broke the ice completely. Instead of shutting me out, he started asking questions, and we actually had a meaningful conversation. What began as a tough situation turned into a great connection, all because I used humor and a creative way to show I wasn’t giving up. That prospect ended up becoming a long-term client, and I learned the power of persistence, creativity, and not taking myself too seriously.

Contact Info:

• Website: https://www.BrodyNewton.com
• Instagram: brodynewton10
• Facebook: Brody Newton
• Linkedin: Brody Newton
• Twitter: BNewton10
• Youtube: BrodyNewton10

Image Credits

Maria Rogers Photography