We recently connected with Brittney Rodriguez and have shared our conversation below.

Brittney , looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

As every pearl begins with a single granule of grit, Grit + Pearl Public Relations holds to the philosophy that outstanding execution can only be achieved through honest work, passion and a love for what we do from start to finish.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Like most, my entrepreneurial journey has been winding and fascinating vs filled with the youthful expectations of a linear and clear path ahead. My work began legislatively, then evolved into public information, and eventually morphed into a deep understanding that my contribution to the world is best relayed in my gift for storytelling and helping folks more easily communicate with one another.

In an ever-evolving, fast-paced and digital era, we, at Grit + Pearl Public Relations like to consider ourselves ‘old school,’ holding to practices like sending thank you cards, picking up the phone, rolling up our sleeves to do the hard work, and recognizing that our best work is often done collaboratively and usually over a great meal and great cocktails where we get to know and enjoy our clients most.

Grit + Pearl Public Relations is a full-service, hands-on boutique PR firm based in Austin, with a fresh vision to provide the utmost in personalized and innovative public relations services. Our team loves partnering with people and organizations that inspire, elevate and continually challenge our creative approach to communications. So whether it’s crisis management, standing in as a spokesperson for our clients, dreaming up the perfect captivating graphic or pitching our next story to our national network of press contacts, there’s nothing we can’t do!

What do you think helped you build your reputation within your market?

Our equation is simple: exceptional people + exceptional projects + exceptional storytelling = exceptional results.

Our successful reputation almost certainly begins with our hard and fast rule of focusing our partnerships with clients who are also committed to contributing creatively and positively to the world around us. GPPR is highly-regarded as providing the utmost in clientele experience, with a proven track record of success in circulation of our client’s great news because we can’t approach our work half-heartedly. And while we are grateful for the sterling reputation we’ve established, our fulfillment is most realized in recognizing that our clients truly inspire our daily work. How lucky we are to arrive at work every day with hearts full of passion and the excited momentum to spread the good news of the great people with whom we love working!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

While we most often take our cues from clients–who have vast and varied expectations of engagement with our team–the foundation of our success has been established in coming to deeply know, understand, and foster meaningful relationships with our clients above all else. Sheltering in place during COVID was especially difficult for us; while our day-to-day is largely executed digitally, over social media and via calls/emails, our millennial heart preferences compel us to seek belly-to-belly, heart-to-heart, deep connections with our clients that allow us to best tell their stories. We’re so glad to finally be back together!

I’s tricky territory to traverse, but I’ll be the first to admit that most every client with whom we have the pleasure of working has also become a dear friend. To understand the passions driving the people, places, events and offerings we share with the world, we come to know their work and personalities intimately…..and so with each new client story, product or offering, we come to love the work, as if it were our own.

Regular meetings, an occasional happy hour, long hours spent laughing in hair/makeup/wardrobe, countless flights and celebratory dinners means we get to work especially closely with our clients….it is definitely through this close work and our shared successes that we become family.

Contact Info:

• Website: www.gritandpearlpr.com
• Instagram: @gritandpearlpr.com
• Linkedin: https://www.linkedin.com/company/grit-pearl-public-relations/

Image Credits
Brittney Rodriguez / Grit + Pearl PR