We’re excited to introduce you to the always interesting and insightful Brittney Lathan. We hope you’ll enjoy our conversation with Brittney below.

Alright, Brittney thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I started NailAvail by doing extensive research on the nail care industry. I focused and honed in on my favorite nail care products, what I loved about each – and what may have been missing. I designed my nail oil with key anti – aging benefits, with a focus on cruelty – free, non – toxic, and naturally derived ingredients. Our product is Leaping Bunny Certified, and our formula has been carefully developed and sourced using only the best of ingredients.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a beauty enthusiast who plans on making my mark in the nail care and beauty industry with a line of restorative nail care products. The NailAvail nail and cuticle oil is the first natural and effective solution to nail care in a line of many more to come! NailAvail represents a fresh perspective in the industry because it applies anti–aging principles to nail care.
For me, beauty is my escape, self-care, creative fuel, and expression! My love for this industry is the ethos of NailAvail and what drives this brand.

Can you talk to us about how your funded your business?

NailAvail is completely self – funded, and actively seeking grants and funding opportunities.

We’d love to hear the story of how you built up your social media audience?

When starting NailAvail, it was really important to connect with, and build a genuine audience online. The nail community is amazing and I immediately discovered amazing nail artists, and enthusiasts who fell in love with our mission and brand. When using social media, I focus on engagement, and genuine support.

Contact Info:

• Website: https://nailavail.com
• Instagram: https://www.instagram.com/nailavail_/

Image Credits
Captured by Kirsten.