We were lucky to catch up with Brittney Farra recently and have shared our conversation below.

Hi Brittney, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Taking it back to the days when we first started dating. Young love with the world as our canvas. As 17 year old high schoolers we had the dream of creating a magazine of travel and all the stoke that the open road had to offer. That’s where the name Astray was born, a lust for freedom and the idea of navigating off the beaten path. A few years later and no magazine we fell into the wedding industry and the name was put to use.

Brittney, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

What started out as a hobby and love for the wide open road while documenting our travels in high school has turned into a full time career capturing real, authentic love stories across the world. We live for those small intimate moments that happen in the blink of an eye. To be able to work side by side one another and shoot together is one of the greatest gifts we could have ever imagined. It’s the little things for us – We are happiest spending time with good company and strolling the beach with our little girl which is typically how we start and end each day. These tiny moments are what we live for and believe it translates directly into our style of photos and films we create. Our objective in life is pretty simple: live to create endless memories.

We’d love to hear the story of how you built up your social media audience?

We all know how tiresome social media can be, and if used improperly can be very dangerous, however if used correctly can be a very valuable tool to building your business. Something I read long ago is that marketing is like a chair, a business needs multiple legs or avenues of traffic to stand and thrive. When people think of social media, primarily the first thing that comes to mind is Instagram and many smaller businesses focus the majority of their time on this one app alone. We use different platforms such as Pinterest, Google, Tiktok etc. to push traction and viewers to our Instagram which leads to more organic traffic directly to our site. The key is to focus on output as oppose to input, and share with your audience what you are passionate about, not what you think others will like to see.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for leading to our dream clientele was first brainstorming and envisioning what that client looked like. When we first started we would talk about the weddings we wanted to document, and now being in a position where we are photographing our dream client is pretty amazing to look back on.

Like anything, it takes countless hours to perfect your craft, and the better you become the more you attract your dream client who often has a higher budget to spend on florals, nicer venue, trendy rentals etc. which makes your work as an artist stand out even more.

Contact Info:

• Website: https://www.astrayphotography.com
• Instagram: https://www.instagram.com/astrayphoto/
• Facebook: https://www.facebook.com/astrayphotography1/
• Twitter: https://mobile.twitter.com/astrayphoto
• Youtube: https://www.youtube.com/channel/UCcxb0T02qNFRvZg4sGIIw5g
• Yelp: https://www.yelp.com/biz/astray-photography-san-diego-2

Image Credits
@astrayphoto