We’re excited to introduce you to the always interesting and insightful Brittney Bogues. We hope you’ll enjoy our conversation with Brittney below.
Brittney, thanks for joining us, excited to have you contributing your stories and insights. One of the toughest things about progressing in your career is that there are almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?
Many business owners can attest to the early days of the pandemic. We were uncertain how to navigate the “new normal” and what the world of business would look like. With the core of our strategic plan rooted in communications and events, our events side of the business immediately took a hit: we lost a few clients due to lost revenue and the restrictions on in-person gatherings. What I love about my team is our ability to harness our strengths of creative thinking, strategic planning and effective communication tactics to attract our ideal clients, which is what helped us to grow during a time of uncertainty. For example, we leveraged our experience with digital and hybrid micro event planning to help various nonprofits host their first digital and or hybrid donor experience, which yielded additional revenue to put to work for their missions. Our motto is “what matters to our clients, matters to us. We want to leave them better than we found them.
Brittney, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Of course! My name is Brittney Bogues and I have been an entrepreneur for over 13 years with a passion for communication and events. I recently earned my Masters of Arts in communication with a focus on public relations and marketing. I originally began my career as an intern under the late Sheila Stewart who worked with Radio One and later the White House. She had me train in each department so I could learn everything from event planning, ad buys, sponsorships, morning show schedules, public relations and more. From there I had the opportunity to work under Kelly Swanson, who inspired me by being one of the few female publicists in boxing. By working with Swanson Communications I landed my first major media hit for Floyd Mayweather Jr. and from there I later went on to launch my first company. My first company did not last long because I was not ready at the time to be a leader and needed to acquire some additional experiences/skills and proved to be a teachable experience. As we approach four years in business, I could not be more excited for the growth and where my current company, Bogues Group, is headed. We’re a service based company, so we are beyond thrilled to share our newest product, The Complete Brand Builder, designed to help entrepreneurs build and grow their own brand from A to Z. The waitlist is live and will launch in the coming month.
We’d love to hear a story of resilience from your journey.
When I was working at a Domestic Violence Shelter I created the ‘Share Your Story’ project to highlight how far reaching domestic violence is and how it crosses all race, religion and class lines. I interviewed various men and women sharing their brave survivor journeys. Their stories moved me to share my experience with domestic violence and I penned a letter that was featured in HuffPost. I received an outpour of stories from countless other survivors sharing their stories of resilience. I am grateful for platforms that create awareness for domestic violence and organizations that provide resources like the shelter I was fortunate to work at. Using those experiences have pushed me to be fearless in the pursuit of my dreams.
What’s a lesson you had to unlearn and what’s the backstory?
The old adage of ‘treat people how you want to be treated’ is something I had to unlearn. We typically believe if we treat people how we would want to be treated then it will be reciprocated. During my master’s studies, I took a course on effective learning, which taught me to treat people how they want to be treated. It is a simple concept in hindsight, but takes skill especially with the competing distractions in this digital age. Effective listening will deepen relationships and create loyalty which in business and life are valuable.
Contact Info:
- Website: www.boguesgroup.com
- Instagram: @BrittBogues/ @BoguesGroup
- Linkedin: https://www.linkedin.com/in/brittneybogues/
- Twitter: @BrittBogues/ @BoguesGroup
Image Credits
Christina Roth