We caught up with the brilliant and insightful Brittney Adams a few weeks ago and have shared our conversation below.
Hi Brittney, thanks for joining us today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?
Yes, I would definitely say I’m happier as a business owner—but that doesn’t mean I don’t sometimes think about what life would be like with a regular 9-to-5. Entrepreneurship is deeply rewarding, and it allows me to be more present for my daughter, but it also comes with its own set of pressures, especially when you’re building something from the ground up and every decision starts and ends with you.
The last time I had that thought—wondering what it might be like to just clock in, do my work, and clock out—was during a particularly overwhelming week. I had back-to-back client deadlines, unexpected revisions, tech issues, and on top of that, I was trying to stay consistent with creating content for my own brand. It was one of those weeks where it felt like no matter how hard I was working, I was still behind. I remember sitting at my desk late at night, editing a video that was due the next morning, and thinking to myself, “Wouldn’t it be easier to just work for someone else? To let someone else carry the weight?”
In that moment, I let myself feel the frustration. I didn’t try to sugarcoat it or push through it like I normally do. I sat in it, asked myself honest questions, and really considered what I wanted. And here’s what I came back to: even on the hardest days, I would rather build something that’s mine than work every day on someone else’s vision. I get to choose the kind of work I take on, the clients I serve, and most importantly, the impact I want to make. That freedom, that purpose—it’s what makes the challenges worth it.
Owning a business has grown me in ways I never expected. It’s taught me discipline, resilience, creativity, and faith. It’s not always glamorous, but it’s meaningful. I’ve had moments of doubt, but I’ve never regretted the decision. Every time I consider what it would be like to go back to a regular job, I’m reminded that I’m exactly where I’m supposed to be—even when it’s hard.
So yes, I do have those thoughts sometimes, but they don’t shake my foundation. They just remind me why I started.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hey there! I’m Brittney Adams, a creative entrepreneur, media specialist, and the founder of LB Productions (formerly LB Graphics) based in Charleston, South Carolina. I specialize in videography, graphic design, and creative direction—with a heart for storytelling and helping others bring their vision to life. My journey into this industry has been a combination of passion, purpose, and preparation.
From an early age, I’ve always loved the creative process—whether it was making videos, designing graphics, or experimenting with new ways to communicate visually. That passion led me to study graphic design at Full Sail University, where I developed the technical skills to match my creative instincts. But it wasn’t until I started serving in the media ministry at my home church Lord of the Harvest, that I truly understood the impact my work could have. Creating recap videos, capturing events, designing promotional content—those experiences showed me how storytelling could inspire, uplift, and bring people together.
That’s what sparked the launch of LB Productions. I wanted to create a space where individuals, businesses, churches, and creatives could find the support they need to share their stories with clarity and excellence. My services range from event videography, recap videos, and branded video content to social media design, promotional graphics, and visual strategy. I don’t just press record or open up a design program—I take time to understand my clients’ goals, their audience, and the message they want to convey.
One of the main problems I solve for my clients is bridging the gap between their vision and the execution. A lot of people have great ideas, but they don’t always know how to bring them to life visually or how to communicate them in a way that connects with their audience. That’s where I come in. Whether I’m helping a church attract new visitors through engaging media, or supporting a small business with a launch video that builds trust and excitement, I bring both strategy and creativity to the table.
What sets me apart is my heart for people and the intentionality I bring to every project. I care about the “why” just as much as the “what.” I’m not just here to deliver a product—I’m here to help you communicate your purpose. I believe that storytelling is powerful, and when done right, it doesn’t just promote—it moves people.
What I’m most proud of is how my work has helped others be seen, heard, and valued. From serving my home church community to working with small business owners and creatives, I’ve seen how the right visuals can shift perspectives and open doors.
LB Productions is more than a business—it’s a calling. I want potential clients, followers, and supporters to know that when you work with me, you’re not just getting a service. You’re getting someone who’s invested in your story, your mission, and your success.
If you’re looking for creative media that’s professional, personal, and purpose-driven—I’d love to connect
How’d you build such a strong reputation within your market?
People can feel when you’re genuine. I believe what helped me build my reputation within my market has been a combination of consistency, authenticity, and a heart for service. From the very beginning, I’ve focused on more than just delivering quality visuals—I’ve been intentional about creating meaningful experiences for my clients. Whether I’m filming an event, editing a recap video, or designing promotional content, I approach each project like it matters—because it does.
One of the biggest things that’s helped is my work within my church and the local community. Serving in the media ministry gave me the opportunity to consistently create content, learn on the go, and gain trust from people who saw my dedication firsthand. That trust translated into referrals, and those referrals became long-term relationships. Word of mouth has been a huge part of how my business has grown.
I also make it a point to listen—really listen—to my clients’ needs. People appreciate working with someone who’s not just talented, but who also genuinely cares about their vision. I think that personal touch, along with professionalism and follow-through, has helped me stand out in a crowded market.
On top of that, I try to stay visible and consistent on social media—sharing my work, behind-the-scenes looks, and even the lessons I’m learning as a creative entrepreneur. I want people to not only see the finished product but also connect with the journey behind it.
At the end of the day, I think my reputation has been built on trust, excellence, and heart. That’s what keeps people coming back, and that’s what I plan to keep showing up with every step of the way.
Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.
Absolutely—one thing I think non-creatives often struggle to understand is that being a creative isn’t just about making “pretty” things. It’s about constantly pouring out from a place that’s deeply personal, while still balancing the expectations, deadlines, and direction of others. Creativity isn’t just a skill—it’s an emotional and mental process. We’re not just producing content; we’re solving problems, telling stories, and trying to make something that feels right, not just looks good.
One of the biggest misconceptions is that our work is easy or fast—especially in a digital age where people see the final product but not the hours of planning, revisions, mental fatigue, or the self-doubt that can come with it. People might think, “Oh, you just made a 60-second video,” but don’t realize that it took hours to plan, shoot, edit, and refine it to feel intentional and impactful.
Another thing non-creatives may not fully grasp is how personal the work can feel. When someone critiques what we make, it’s easy to take it as a reflection of our worth—even when we know better. We have to learn how to separate ourselves from the work while still giving it our all. That’s a delicate balance.
If there’s one insight I can offer, it’s this: support your creative friends by valuing the process, not just the product. Ask them what inspired their work. Respect their boundaries and timelines. And understand that creativity, while beautiful, can also be exhausting—especially when you’re trying to build a business on it.
So if you know a creative—encourage them, invest in their work, and give them space to recharge. You never know what kind of masterpiece they’re working through in silence.
Contact Info:
- Website: https://www.LBProductionsSC.com
- Instagram: @lbproductionssc
- Facebook: Brittney Lite Brite Adams
Image Credits
Steven Buckner (Graph It Up Inc)
Cyril Samonte
Adoni McFarland