We were lucky to catch up with Brittany Winfield recently and have shared our conversation below.

Brittany, thanks for taking the time to share your stories with us today Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.

The Winfield Creative intentionally chooses to empower women-owned businesses to take charge of their marketing, a population that is unserved and often overlooked. According to recent data by the Small Business Association, 42% of U.S. businesses are women-led and generate over $1.9T in revenue every year. However, only 2.4% of venture capital funding is granted to female founding founders.

These baffling, yet unsurprising, statistics are the reason I choose to only work with womenpreneurs.

In my state of Vermont, the community of women-owned businesses rally together to fight for increased grant opportunities, equal pay, paid parental leave, and funding for small business owners. On multiple occasions, I have heard stories about how lack of childcare and toxic workplaces has forced women to start businesses from their home in order to create better lives for themselves and their families.

These are the personal stories that continue to fuel my motivation to help the women-owned community.

It matters because these women have so much passion for making the world a better place with their products and services. As they navigate the hardships of becoming an entrepreneur, their first priority is to ensure that the customer finds value from their business. Not trying to sell to anyone, just to make a dollar.

Oftentimes, I am speaking to a womenpreneur and can hear the joy in their voice when talking about their business and the core reasons why they love what they do. And then I will ask them about how they market themselves and an energy switch happens. Women tend to walk on the side of caution when asked about their brand, marketing, and pricing because they are afraid to take up space. Space in the entrepreneur world that they very much fought for, earned, and deserve.

That is where The Winfield Creative comes in and empowers women-owned businesses to take charge of their voice, elevate their branding, and create authority in the digital marketing landscape through social media.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Mission, Vision, Values:

The mission of The Winfield Creative is to provide women-owned businesses with strategic content marketing solutions that highlight their authentic brands and stories online. I have a vision to increase brand awareness, conversions and sales through intentional plans and funnels for women-owned businesses, so they can spend less time on social media.

How I got started:

My journey in the world of entrepreneurship began in 2021, when I decided that I needed a change from corporate life. At the time, I was working on my Master’s in Business Administration at Champlain College, which required me to talk to small business owners throughout the program. In these conversations, it became apparent that there was a need for more marketing support in Vermont, especially for women-owned businesses.

That’s when I decided to combine my expertise in social media management with my passion for education and launched The Winfield Creative.

But, my love story for marketing goes even farther back.

I still have the floppy disk with the Microsoft Publisher file of the first website I ever built. It was for a fictional hotel that I imagined one New Year’s Eve with my cousins. It started with those childhood memories before it turned into spending my teenage years documenting my life on Facebook & Instagram. Then, I took my love to the library to study media research at East Stroudsburg University, then to utilize my knowledge and degree in a non-profit development and marketing role for five years at a mental health agency.

What sets me apart:

I truly believe that my background as a comedic performer and mental health advocate is what sets me apart from other social media strategists. My goal is to help my clients find a balance between using social media as an effective marketing tool for their businesses, without the messaging of all-day doomscrolling.

The reality is that social media is addictive. It was designed that way for a reason. But the other piece that we, as business owners, have to acknowledge is that it isn’t going anywhere. The platforms and algorithms may change, but we will never know a world without it. We have seen the viral TikTok videos and have heard the stories about how one post changed the trajectory of a flopping business.

It does have its upsides – if used with the intention of connection and creation.

If clients sign off from a mentoring session with education that will help them become just 1% better at social media and spending less time online, I feel proud signing off of the call.

About Brittany:

My name is Brittany Winfield and I absolutely love what I do.

I live, create, and thrive from my townhouse in South Burlington, Vermont with my furbaby, Opie. Even though I am a born and raised Jersey girl, I can’t imagine living anywhere else but along the shores of Lake Champlain. When I am not filming reels and keynote speaking, I love connecting with creatives from the stages of Vermont Comedy Club as an improv & burlesque performer. On weekends, I enjoy reading self-help books on the beach, cooking with my friends, and bringing down the house at karaoke (Answer: I Will Survive by Gloria Gaynor).

We’d love to hear the story of how you built up your social media audience?

Organically and Thoughtfully.

Imagine how it felt promoting yourself as a social media manager with only 64 followers. That is when I set out on a mission to grow my platform. I knew that I could use my Instagram page (@thewinfieldcreative) to provide value to followers, I just needed to gain more!

There are three fundamental changes I made to my social media strategy to reach 1,200 followers without paying for advertisements:

1) Switching to scroll-stopping, but simple visually aesthetic designs

Rather than squeezing all of the information on one slide, I tweaked my strategy to only using catching hooks on first slides. Embracing the mantra “less is more,” I revamped my graphics to be sleek and simple. I effectively halted scrolling and enticed viewers to delve deeper into my content. Once hooked, they remained engaged, eagerly swiped to the following slides and captions for further insights and followed @thewinfieldcreative for more value-based social media content.

2) Amplifying reach through collaborative giveaways

Harnessing the power of my online network, particularly with my fellow womenpreneurs, I coordinated several impactful giveaways for special occasions, like International Women’s Day. A standout example was our “5 Days of Epic Giveaways” celebration for Social Media Day (June 30th), which extended into a week of excitement. By incorporating calls-to-action like following, liking, and sharing, we maximized engagement and visibility, fostering a vibrant community culture, even over a phone screen.

3) Elevating open dialogue via live podcast conversations

When I was brainstorming ideas on how to encourage cross-promotion with the channels of other creatives with larger followings, I came up with the idea of starting the “Marketing Mixtape” podcast. I was not a stranger to the radio world, running 90.3 WESS as the promotions director for several years in college. Missing being over the airwaves, itching to educate more followers, and wanting to collaborate with bigger names in the marketing world, the podcast was born.

I initiate conversations with other creatives through direct messages and Facebook groups, while asking for recommendations and suggestions for increased engagement and feedback from my followers. Then, I utilize a collaborative Instagram Live as our platform of choice, as me and the guest speaker engage in dynamic discussions that are later repurposed into evergreen content across multiple channels, including YouTube, blogs, and TikTok.

Combining these three strategies was an absolute gamechanger for The Winfield Creative’s organic social media strategy and we continue to grow the platform every day.

How about pivoting – can you share the story of a time you’ve had to pivot?

When I launched the business in 2021, I had a stable job, was in a serious relationship and was excelling in grad school.

Until I realized that I was skating by life and not on a path of making the impact that I want to in this world.

To say I unrooted and pivoted my entire life would be an understatement.

Contact Info:

• Website: https://www.thewinfieldcreative.com
• Instagram: https://www.instagram.com/thewinfieldcreative
• Facebook: https://www.facebook.com/thewinfieldcreative
• Linkedin: https://www.linkedin.com/company/the-winfield-creative
• Youtube: https://www.youtube.com/@thewinfieldcreative
• Other: Tiktok: https://www.tiktok.com/@thewinfieldcreative

Image Credits
Hayley Wick of Hayley Wick Photography & Barbee Hauzinger of Owl’s Iris Photography