We caught up with the brilliant and insightful Brittany Watson a few weeks ago and have shared our conversation below.
Brittany, looking forward to hearing all of your stories today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
I like to think that in such a common area such as making candles, with so many big companies you have to make yourself stand out. I really wanted to tap into an uncommon lane, so Enhanced started with creating dessert inspired candles in very simple 8oz and 12oz tins with some small touches to add some flare. I became know for the candles that smell like you favorite desserts. But even with that I wanted my candles to be more so unique. This is where the dessert look came to me. People love being able to have not only a candle but a piece of art. These candles don’t even have to be lit to enjoy the scents. Now our top seller is the 12in pies that are 100% wax, the scent is top tier and the look will have your guest ready to cut in.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Brittany, and I am the owner of Enhanced. I create handmade candles. But, these are not your everyday candles, my candles are made to create a unique feel. All of my items are handcrafted and hand-poured by me with all-natural ingredients. I customize these candles to look like real dessert and carry the scent too. Every item is designed to look as realistic as possible.
I am very proud to see my business grow and enter so many homes. My goal with Enhanced is to bring a true enhanced experience in each home it is placed in. I want people to walk in and say “ are you making peach cobbler?” just so you can turn and say “it’s my candle” I want people to grab a knife and get ready to slice in to your pecan pie candle because it looks so real. That is my goal and thought process with every candle I make.
How did you build your audience on social media?
When it comes to social media, I am not the best. Everyday I have to push myself and remind myself that I have to post I have to post. I try to record every step when making candles, just so I can divide them up into multiple videos.
So my advice to anyone trying to build a social media presence is to stay consistent and stay on top of it. You have to push yourself so you don’t fade into the background. Also, I love to use TikTok. I feel it is way easier to gain an audience and you can even find your “community” so you all can help each other grow.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
So before I created Enhanced I had a little business called Brit.Crafts. I created resin art and slowly reached into candles. This was a way for me to bring in a little extra cash during covid and also it was fun to create one of a kind art. I sold mainly at pop up events in the community and even a few items on a site called Miiriya.
My candles quickly became a hit for their unique look a long lasting scents. I wanted to scale down on items I was creating so I choice to focus on candles and that’s how Enhanced was born.
Contact Info:
- Website: https://enhanced-experience.myshopify.com/
- Instagram: https://instagram.com/enhancedexperience_?igshid=ZWQyN2ExYTkwZQ==
- Linkedin: https://linktr.ee/Brit.crafts?fbclid=PAAab6SR7pGJa3zi7a3FTBe5DUHtU44vP9qNlDKfegq4rEOUCJyooB8R7asFE
- Other: TikTok: brit.crafts